Amy Hughes, senior director of dealer intelligence at Experian, joins us to discuss marketing to today’s consumers. www.experian.com
If you’re looking to improve the efficiency of your dealership, you must leverage your fixed operations in new ways.
How ready are you for the dominion of fixed ops as the savior of automotive retail?
Some will argue that it has always held this coveted position but is rarely acknowledged to have this power. The spotlight has always been on new cars and variable operations, but with the pandemic, fixed ops’ prestige has enjoyed a remarkable uplift. This rise of stardom will accelerate in 2023 and beyond.
Trent Broberg discusses the challenges of moving vehicles efficiently and how technology has improved that process.
Arabah Woodberry discusses industry trends as well as Chase’s initiatives in working with minority dealers.
The father/son team talks about the importance of marketing and social media during a time of limited inventory.
Insights on modern DMS software, EVs, the current automotive market and more.
The industry leverages creative video in a variety of ways, not only to stand out amongst competitors, but to position their brands for greater success.
The more you can engage and educate your customers, the more they’ll trust you for their service needs.
There are three different braking systems that are being used on late-model Mercedes-Benz AMG vehicles.
The most successful dealers are partnering with specialized companies, and this doesn’t have to take as much of your time as you think.
