Using Data to Inform Strategy for the Recovery and Beyond
Dealers need to address and prepare for larger economic issues before they occur.
Podcast: Navigating the Pandemic and Beyond
Amy Hughes of Experian joins us to discuss how data is the key to navigating today’s business climate.
Navigating the Pandemic and Beyond; Data is Key
With less than 20% of respondents re-enter in the car buying market, it may not be cost-effective to resume marketing strategies that were in place prior to the pandemic.
Podcast: Marketing to Today’s Consumer
Amy Hughes, senior director of dealer intelligence at Experian, joins us to discuss marketing to today’s consumers.
Will the Real Automotive Customers Please Stand Up?
It’s no secret that automotive dealers have inventory that appeals to a specific audience. Dealers know that consumer preferences on makes, models, fuel types, colors and technology can differ from person to person, based on their location and life stage.