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Webinars

Past Webinars
How to Reach Your Service Absorption Goals and Increase Profitability in a Few Easy Steps
Sponsored by OptionSoft
Date: October 06, 2020

Every dealership in North America strives to maintain service absorption rates of 85% or higher — yet only a handful of dealers hit the 3-digit level of absorption percentage.

A dealer’s performance and service employees compensation are largely measured by your service absorption rate; however, the average dealer fails to reach 60%. In fact, according to NADA, the average dealer hasn’t averaged over 60% service absorption in over a decade!

The solution is simple, right?
•    Sell more cars
•    Write more repair orders
•    Sell more service
•    Add more service bays
•    Hire more technicians
That all takes time, money, real estate — and good luck finding techs to hire.

This webinar will provide solutions for you to reach your service absorption goals while increasing profitability, CSI & customer retention in a few easy steps that do not require all the heavy lifting the industry experts tell us is necessary. It’s time to look at this consistent issue from another perspective and become one of the dealers who reaches the OEM benchmarks and your leadership’s goals.

The New Way to Source Used Inventory
Sponsored by CarOffer
Date: August 18, 2020

Trying to source and manage used inventory these days is a bit like reading tea leaves. In the past few months, retail and wholesale prices followed trajectories few saw coming, and demand for used cars has increased steadily as consumers opt for private vehicles instead of public transit and ride sharing. Dealers have struggled to keep up with demand and follow a strategy that works. In this webinar, Bruce Thompson, CEO of CarOffer, will discuss the most effective, modern ways to manage the unexpected and guide dealers through strategies that will give them more control and more choices in managing their inventory.

Driving Profits by Aligning with Today's Buying Expectations
Sponsored by DealerSocket
Date: July 22, 2020

Dealers are struggling to get back to normal, trying to do more with less, but "normal" has shifted. So, what steps are you taking to protect your bottom line? Using powerful data insights from your own CRM and website, combined with more efficient lead handling, credit checks, payment processes, and creative ways to engage with customers after the sale, you can align your processes to the modern buyer's expectations today.

The Road to Recovery for Dealerships: Top Expense Reduction and Revenue Opportunities
Sponsored by StrategicSource
Date: June 11, 2020

Dealerships are under significant pressure to preserve cash and reduce costs today. Attend this webinar to learn about the best expense categories where you can reduce costs, and several new revenue generating opportunities to produce new revenues for your dealership.

This presentation will be based on extensive sourcing and benchmarking data produced by StrategicSource. You'll hear from Doug Austin, a veteran in the spend management industry, about which tactics generate immediate financial impact. In addition, he will provide estimated spend and recommended strategies to achieve those results including pricing strategies, business terms and more.

How Auto Retailers Can Survive and Thrive Beyond COVID-19
Sponsored by Outsell
Date: April 08, 2020

The landscape of the automotive retailer has drastically changed in a short period of time, and dealerships have had to pivot –- often before they were ready to. Now with the pandemic likely to impact the world and the automotive industry in particular for many more months, what else do auto retailers need to do to stay afloat and think further downstream?

Attend this webinar to hear from someone on the front lines: Michael Strasburger, marketing manager at Planet Honda/Hyundai. You'll also hear from a panel of industry veterans including David Kain, president of Kain Automotive; Michelle Denogean, CMO with Roadster; and Valerie Vallancourt, vice president of Marketing with Outsell. The presenters will discuss:
• The "Virtual Storefront": digital sales & service
• Better ways to engage customers during a time of crisis
• Ways to educate consumers on digital vehicle purchases
• How to catch up for those who have fallen behind digitally
• How dealerships can make the most of their time right now

Leadership Strategies to Increase Employee Engagement
Sponsored by Auto/Mate
Date: March 24, 2020

Employee engagement has become a top priority for business leaders. Across the country, dealers are competing to win “best place to work” awards and stepping up efforts to improve corporate cultures in an effort to drive higher employee engagement.

Organizations and teams with high levels of employee engagement have better employee retention and deliver higher profitability than companies with low employee engagement. But what do your employees really want? Expectations are changing. Today’s workers place a higher premium on flexibility, creativity and purpose at work than previous generations.

In this webinar, Melissa Maldonado shares leadership strategies proven to increase employee engagement. In today’s competitive and rapidly changing environment, it’s paramount for leaders to build the structure and management processes necessary to retain top talent and navigate coming changes in the market.

Webinar attendees will learn how to:

  • Measure and monitor employee engagement
  • Implement strategies for increasing employee engagement
  • Build a team-oriented culture
Boost Your Sales by Sharing Reviews on Social Media: 3 Simple Steps
Sponsored by Buyerater
Date: January 21, 2020

Online reviews are driving business today. In the current business climate, no digital marketing strategy is complete without online reputation management and reviews.

More Reviews Shared = Higher SEO Ranking = Increase in Leads/Sales

Attend this webinar and learn how to create a review machine that helps you generate reviews, seamlessly post them to social media, boost your SEO, generate more leads and more sales.

You'll learn how you can tap into:

  • Instant reviews at the point of sale
  • Your own dedicated review website
  • Massive social media sharing
How to Tap Into Customers' Tax Refunds Starting in Early January
Sponsored by Elite TaxMax
Date: January 07, 2020

During this webinar you’ll be updated on new tax law changes that impact your customers. You’ll also learn how having a tax season partner will help increase your down payments, increase your overall sales, and put your dealership in the driver’s seat.

3 Steps to Create a Review Machine That Generates Traffic and Leads for Your Dealership
Sponsored by Buyerater
Date: December 10, 2019

Online shoppers make up their minds before they shop with you, and online reviews play a large part in their decision-making process. But the primary source of reviews is third party websites, and they don't work well for dealers. Learn how to create your own review website which generate traffic and leads for your dealership.

Are You Leaving Money on the Table? Tips to Maximize your Retail for Warranty Profits
Sponsored by FrogData
Date: October 23, 2019

Most dealers have not optimized their profits in applying for Retail for Warranty reimbursement from the manufacturer. This seminar will cover key areas for ensuring you maximize your results.

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