Webinars - AutoSuccessOnline
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Upcoming webinars
Win Back Service Revenue with Flexible Customer Transportation
Sponsored by Lyft
Date: September 23, 2021

The shortage of new and used vehicle inventory has dealerships deciding whether to keep their loaner fleet or take advantage of rising used car prices and sell them. However, selling your loaner fleet means having no alternative transportation options for customers getting their car serviced, which can lead to a poor customer experience and people putting off car repairs. Since fixed operations departments account for almost 40% of a dealership’s profit, offering customers a transportation option is critically important to boost revenue, create service retention, and drive customer satisfaction.

Join us for this live webinar where we’ll dive into how rideshare can ease the customer transportation burden and increase service revenue. Featuring the Chapman Auto Group, hear first-hand about how offering their customers on-demand Lyft rides enables them to:

  • Attract new customers and increase customer loyalty
  • Boost their CSI score and service revenue
  • Differentiate from the competition
  • Save the hassle of managing shuttles
  • Have a failsafe alternative to loaner vehicles
Past Webinars
Maximize Your Video Walkaround Strategy
Sponsored by Flick Fusion
Date: August 25, 2021

Walkaround videos are excellent for lead follow up, calls to action, and bringing your shoppers down the sales funnel. Now, it is easier than ever to create these videos and amplify your video marketing strategy. In this webinar, find out the tools you need to get started as well as best practices for distributing your video content so that it has the maximum impact during every stage of your buying cycle.

How Your Website's User Experience is Costing You Business
Sponsored by Wikimotive
Date: August 19, 2021

Ever wonder if your website is visually hurting your sales leads? Or whether your website is hard to use and forcing users to look elsewhere?

Wikimotive Technical SEO Specialist and Web Designer Sam Harrington will identify common user experience problems on dealership websites. We will also look at solutions to attract and engage the visitors.

Skip the Clicks, Start a Conversation
Sponsored by AskOtto
Date: July 14, 2021

The average dealership pays $5 per click or more for traffic to their website. But over 95% of this traffic never engages with the dealer. Even for the people who *do* engage, following up is expensive and exhausting. It takes an average of 3 days and 9 phone calls to reach a prospect.

What if you could stop paying for clicks, and only pay when consumers open a dialogue with you?

During this free webinar you'll learn about a new gamification platform where car shoppers are rewarded for micro-behaviors they take. Shoppers are incentivized to take the next step down the path to purchase, which keeps them engaged and always connected to your inventory and your sales team.

Learn how you can:

  • Get access to a customer's buying preferences and vehicle trade information before you engage with them
  • Start an instant conversation with engaged shoppers -- no matter where they are online
  • Set your own budget and only spend those dollars when consumers visit your showroom
Combating Spam: How to Win the Ongoing Battle Against Spam at Your Dealership
Sponsored by Car Wars
Date: June 15, 2021

Spam is increasingly affecting dealers on both incoming calls and outgoing calls. Not only are dealerships receiving a growing number of inbound spam calls which tie up their lines and add expense to their phone bills, they're also seeing their dealership's phone number flagged as "spam likely" when trying to contact customers and leads. Dealers rely on the phone; you can't ignore incoming calls and you can't stop calling your customers. So how can dealers win this ongoing battle against spam?

In this live webinar, we will uncover exactly what inbound and outbound spam are and why spam is on the rise, what measures are being taken by governing bodies to combat spam, and how your dealership can take immediate steps to prevent and reduce spam.

Stop Interrupting and Start Engaging Customers
Sponsored by Activator Dealer Solutions
Date: May 20, 2021

This 30-minute webinar will discuss the current environment that dealers like you are facing when it comes to engaging customers. You’ll learn how you can make your data actionable through intelligence, and you’ll hear about how to most effectively deliver messaging to your customers through multiple channels.

Learn about:

  • The marketing noise that is affecting your ability to engage with potential consumers
  • 2-3 generational personas, and their specific needs
  • The data issues most auto dealers are facing in 2021
  • How your business can solve these issues
Importance of Effective Marketing During Uncertain Times
Sponsored by Elead
Date: May 05, 2021

The car shopping process is evolving, and consumer expectations are continuing to change. With the emergence of digital retailing, consumers are doing more shopping from home and getting closer to purchase before ever stepping foot in a dealership. Over the past year, COVID has made shoppers reluctant to visit dealerships resulting in less showroom traffic and accelerating the at-home shopping process. Now shoppers expect advertising and marketing efforts to complement their shopping experience, not disrupt it. Your advertising can no longer solely focus on driving showroom traffic but rather meet the consumer where they are in their shopping journey and throughout the vehicle ownership lifecycle.

4 Common Misconceptions about Digital Retailing – Learn the Must Have Secrets for Success
Sponsored by WebBuy
Date: April 21, 2021

Digital retailing solutions aren’t magic – they take more preparation than just signing an agreement with a vendor. This webinar will focus on 4 key areas for your store to focus on as you prepare, so you can achieve optimal conversion and achieve 25% or higher close rates.

Key takeaways from this webinar:

-How to know if you have complete management buy in
-Key elements of a quality digital retail solution
-How to “co-browse” and close the deal on the web or in the showroom
-Review marketing tactics that really work

Build An Amazing Video Strategy Today: Five Effective Video Strategies That Your High, Mid, and Low Funnel Shoppers Will Love
Sponsored by Flick Fusion
Date: April 13, 2021

Videos that are placed strategically throughout the buying cycle, in the right place at the right time, have the biggest impact on automotive shoppers. This webinar will discuss how you can utilize technology to maximize the impact of your video content, allowing you to seamlessly utilize your content across multiple touch-points and during every step of a shopper's journey, to provide the best online shopping experience imaginable while delivering more qualified in-market buyers to your dealership.

Why Your Company's Health Insurance Costs Might Be Down -- And How to Capitalize On the Situation
Sponsored by Dealershop
Date: March 24, 2021

The cost of employee health insurance is one of the biggest expenses a company incurs. Even a small percentage savings can have a huge impact on your bottom line, so you need to pay attention to the trends.

It's common knowledge that health insurance costs have been increasing at a high rate for decades. But the pandemic caused a shocking thing to happen: Health insurance costs went down.

Before you begin spending your company's potential windfall, you need to know why it happened. Attend this webinar to learn about the combination of factors that temporarily made employers' health benefit costs decrease -- and what you need to know as we prepare to emerge from the pandemic.

Our webinar presenters will discuss:
• The long-term trendline with employers' health insurance spending
• Why costs went down in 2020
• Strategies you can use today to optimize the current situation
• How you can prepare for cost increases in the future

Construction or Renovation: How to Specify the Right Combination of Door Types While Maintaining Budget & Brand Compliance
Sponsored by Hormann High Performance Doors
Date: March 16, 2021

In the past, selecting doors for your dealership was a matter of specifying the least expensive roll-up door available. Now, doors mean much more to the retail automotive building design and have become an integral part of the overall building appearance.

In this webinar, we will cover how to select the right combination of exterior door models during renovation or construction, while maintaining budget and brand compliance.

Key Objectives:

  • Gain an understanding of the types of high performance doors available and how to select them based on building location
  • Learn how to match your design and brand requirements with the appropriate door models
  • Learn how the correct door activation system contributes to efficiency and safety