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Webinars

Past Webinars
Combating Spam: How to Win the Ongoing Battle Against Spam at Your Dealership
Sponsored by Car Wars
Date: June 15, 2021

Spam is increasingly affecting dealers on both incoming calls and outgoing calls. Not only are dealerships receiving a growing number of inbound spam calls which tie up their lines and add expense to their phone bills, they're also seeing their dealership's phone number flagged as "spam likely" when trying to contact customers and leads. Dealers rely on the phone; you can't ignore incoming calls and you can't stop calling your customers. So how can dealers win this ongoing battle against spam?

In this live webinar, we will uncover exactly what inbound and outbound spam are and why spam is on the rise, what measures are being taken by governing bodies to combat spam, and how your dealership can take immediate steps to prevent and reduce spam.

Stop Interrupting and Start Engaging Customers
Sponsored by Activator Dealer Solutions
Date: May 20, 2021

This 30-minute webinar will discuss the current environment that dealers like you are facing when it comes to engaging customers. You’ll learn how you can make your data actionable through intelligence, and you’ll hear about how to most effectively deliver messaging to your customers through multiple channels.

Learn about:

  • The marketing noise that is affecting your ability to engage with potential consumers
  • 2-3 generational personas, and their specific needs
  • The data issues most auto dealers are facing in 2021
  • How your business can solve these issues
Importance of Effective Marketing During Uncertain Times
Sponsored by Elead
Date: May 05, 2021

The car shopping process is evolving, and consumer expectations are continuing to change. With the emergence of digital retailing, consumers are doing more shopping from home and getting closer to purchase before ever stepping foot in a dealership. Over the past year, COVID has made shoppers reluctant to visit dealerships resulting in less showroom traffic and accelerating the at-home shopping process. Now shoppers expect advertising and marketing efforts to complement their shopping experience, not disrupt it. Your advertising can no longer solely focus on driving showroom traffic but rather meet the consumer where they are in their shopping journey and throughout the vehicle ownership lifecycle.

4 Common Misconceptions about Digital Retailing – Learn the Must Have Secrets for Success
Sponsored by WebBuy
Date: April 21, 2021

Digital retailing solutions aren’t magic – they take more preparation than just signing an agreement with a vendor. This webinar will focus on 4 key areas for your store to focus on as you prepare, so you can achieve optimal conversion and achieve 25% or higher close rates.

Key takeaways from this webinar:

-How to know if you have complete management buy in
-Key elements of a quality digital retail solution
-How to “co-browse” and close the deal on the web or in the showroom
-Review marketing tactics that really work

Build An Amazing Video Strategy Today: Five Effective Video Strategies That Your High, Mid, and Low Funnel Shoppers Will Love
Sponsored by Flick Fusion
Date: April 13, 2021

Videos that are placed strategically throughout the buying cycle, in the right place at the right time, have the biggest impact on automotive shoppers. This webinar will discuss how you can utilize technology to maximize the impact of your video content, allowing you to seamlessly utilize your content across multiple touch-points and during every step of a shopper's journey, to provide the best online shopping experience imaginable while delivering more qualified in-market buyers to your dealership.

Why Your Company's Health Insurance Costs Might Be Down -- And How to Capitalize On the Situation
Sponsored by Dealershop
Date: March 24, 2021

The cost of employee health insurance is one of the biggest expenses a company incurs. Even a small percentage savings can have a huge impact on your bottom line, so you need to pay attention to the trends.

It's common knowledge that health insurance costs have been increasing at a high rate for decades. But the pandemic caused a shocking thing to happen: Health insurance costs went down.

Before you begin spending your company's potential windfall, you need to know why it happened. Attend this webinar to learn about the combination of factors that temporarily made employers' health benefit costs decrease -- and what you need to know as we prepare to emerge from the pandemic.

Our webinar presenters will discuss:
• The long-term trendline with employers' health insurance spending
• Why costs went down in 2020
• Strategies you can use today to optimize the current situation
• How you can prepare for cost increases in the future

Construction or Renovation: How to Specify the Right Combination of Door Types While Maintaining Budget & Brand Compliance
Sponsored by Hormann High Performance Doors
Date: March 16, 2021

In the past, selecting doors for your dealership was a matter of specifying the least expensive roll-up door available. Now, doors mean much more to the retail automotive building design and have become an integral part of the overall building appearance.

In this webinar, we will cover how to select the right combination of exterior door models during renovation or construction, while maintaining budget and brand compliance.

Key Objectives:

  • Gain an understanding of the types of high performance doors available and how to select them based on building location
  • Learn how to match your design and brand requirements with the appropriate door models
  • Learn how the correct door activation system contributes to efficiency and safety
Create Transparency & Certainty With Automated Vehicle Inspection
Sponsored by UVeye
Date: January 21, 2021

Traditional inspections are inefficient for dealers. It takes a lot of time to check the exterior of the vehicle, lift it to view the undercarriage, and examine tires. Often issues can go unnoticed, causing your dealership to miss out on potential upsells.

Attend this free webinar to hear a conversation between Glenn Hemminger of UVeye and Bill Weaver, General Manager of Mentor Kia. They will discuss the challenges of manual inspection at dealerships, and the potential benefits of automating these processes.

You'll learn about consistency in inspection processes, enhancing used car appraisals, and providing certainty of achieving inspection standards every time, that lead to better CSI and higher profitability.

How to Reach Your Service Absorption Goals and Increase Profitability in a Few Easy Steps
Sponsored by OptionSoft
Date: October 06, 2020

Every dealership in North America strives to maintain service absorption rates of 85% or higher — yet only a handful of dealers hit the 3-digit level of absorption percentage.

A dealer’s performance and service employees compensation are largely measured by your service absorption rate; however, the average dealer fails to reach 60%. In fact, according to NADA, the average dealer hasn’t averaged over 60% service absorption in over a decade!

The solution is simple, right?
•    Sell more cars
•    Write more repair orders
•    Sell more service
•    Add more service bays
•    Hire more technicians
That all takes time, money, real estate — and good luck finding techs to hire.

This webinar will provide solutions for you to reach your service absorption goals while increasing profitability, CSI & customer retention in a few easy steps that do not require all the heavy lifting the industry experts tell us is necessary. It’s time to look at this consistent issue from another perspective and become one of the dealers who reaches the OEM benchmarks and your leadership’s goals.

The New Way to Source Used Inventory
Sponsored by CarOffer
Date: August 18, 2020

Trying to source and manage used inventory these days is a bit like reading tea leaves. In the past few months, retail and wholesale prices followed trajectories few saw coming, and demand for used cars has increased steadily as consumers opt for private vehicles instead of public transit and ride sharing. Dealers have struggled to keep up with demand and follow a strategy that works. In this webinar, Bruce Thompson, CEO of CarOffer, will discuss the most effective, modern ways to manage the unexpected and guide dealers through strategies that will give them more control and more choices in managing their inventory.

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