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Webinars

Past Webinars
Leadership Strategies to Increase Employee Engagement
Sponsored by Auto/Mate
Date: March 24, 2020

Employee engagement has become a top priority for business leaders. Across the country, dealers are competing to win “best place to work” awards and stepping up efforts to improve corporate cultures in an effort to drive higher employee engagement.

Organizations and teams with high levels of employee engagement have better employee retention and deliver higher profitability than companies with low employee engagement. But what do your employees really want? Expectations are changing. Today’s workers place a higher premium on flexibility, creativity and purpose at work than previous generations.

In this webinar, Melissa Maldonado shares leadership strategies proven to increase employee engagement. In today’s competitive and rapidly changing environment, it’s paramount for leaders to build the structure and management processes necessary to retain top talent and navigate coming changes in the market.

Webinar attendees will learn how to:

  • Measure and monitor employee engagement
  • Implement strategies for increasing employee engagement
  • Build a team-oriented culture
How Auto Retailers Can Survive and Thrive Beyond COVID-19
Sponsored by Outsell
Date: April 08, 2020

The landscape of the automotive retailer has drastically changed in a short period of time, and dealerships have had to pivot –- often before they were ready to. Now with the pandemic likely to impact the world and the automotive industry in particular for many more months, what else do auto retailers need to do to stay afloat and think further downstream?

Attend this webinar to hear from someone on the front lines: Michael Strasburger, marketing manager at Planet Honda/Hyundai. You'll also hear from a panel of industry veterans including David Kain, president of Kain Automotive; Michelle Denogean, CMO with Roadster; and Valerie Vallancourt, vice president of Marketing with Outsell. The presenters will discuss:
• The "Virtual Storefront": digital sales & service
• Better ways to engage customers during a time of crisis
• Ways to educate consumers on digital vehicle purchases
• How to catch up for those who have fallen behind digitally
• How dealerships can make the most of their time right now

Boost Your Sales by Sharing Reviews on Social Media: 3 Simple Steps
Sponsored by Buyerater
Date: January 21, 2020

Online reviews are driving business today. In the current business climate, no digital marketing strategy is complete without online reputation management and reviews.

More Reviews Shared = Higher SEO Ranking = Increase in Leads/Sales

Attend this webinar and learn how to create a review machine that helps you generate reviews, seamlessly post them to social media, boost your SEO, generate more leads and more sales.

You'll learn how you can tap into:

  • Instant reviews at the point of sale
  • Your own dedicated review website
  • Massive social media sharing
How to Tap Into Customers' Tax Refunds Starting in Early January
Sponsored by Elite TaxMax
Date: January 07, 2020

During this webinar you’ll be updated on new tax law changes that impact your customers. You’ll also learn how having a tax season partner will help increase your down payments, increase your overall sales, and put your dealership in the driver’s seat.

3 Steps to Create a Review Machine That Generates Traffic and Leads for Your Dealership
Sponsored by Buyerater
Date: December 10, 2019

Online shoppers make up their minds before they shop with you, and online reviews play a large part in their decision-making process. But the primary source of reviews is third party websites, and they don't work well for dealers. Learn how to create your own review website which generate traffic and leads for your dealership.

Are You Leaving Money on the Table? Tips to Maximize your Retail for Warranty Profits
Sponsored by FrogData
Date: October 23, 2019

Most dealers have not optimized their profits in applying for Retail for Warranty reimbursement from the manufacturer. This seminar will cover key areas for ensuring you maximize your results.

How Dealerships Can Increase Revenue Through the Service Drive
Sponsored by automotiveMastermind
Date: September 26, 2019

As consumers wait longer than ever between new vehicle purchases, refining your dealership’s service-to-sales process to increase revenue can make a huge difference in your bottom line. Using the right mix of technology, data and staff is the key to converting more repair orders into new car sales at your dealership.

Optimize Your Lead Follow Up Process to Increase Conversion
Sponsored by FrogData
Date: September 12, 2019

Did you know that leads from different sources close at different times? By using the right analytics, you can get twice as much return from your Business Development Center (BDC) and sales efforts. Attend this free webinar to learn how to optimize your sales process to get better conversion.

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