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Upcoming webinars
Search Engine Optimization for Auto Dealers: The Most Important Tasks You Can Do Yourself
Sponsored by Wikimotive
Date: November 30, 2021

Search Engine Optimization (SEO) can be a daunting task even for a seasoned professional, but there are some basic practices that can give your auto dealership a leg up. Join Wikimotive’s Dave Estey, a SEO professional with more than a decade of experience developing winning SEO programs, for a webinar about some of the top things you can implement today on your site to improve your SEO. No tech speak here, just a roadmap to getting your website looking better to search engines like Google and Bing.

- You’ll come away with a working list of things that can be part of your weekly practices immediately and without deep technical knowledge.
- We’ll demystify some of the core SEO terms and practices you’ve probably heard, but never had adequately explained.
- If you already have a company or internal team handling your SEO, you’ll come away with insights that will help you hold them accountable.

Past Webinars
Give Your Dealership a Distinct Competitive Advantage by Protecting Its Most Valuable Assets - Your Top Talent
Sponsored by The Atticus Group
Date: November 02, 2021

All companies talk about how important their employees are – but the most successful companies actually do something to prove it. Learn 5 secrets that Fortune 500 companies use to win & keep their best talent and how you can implement these same tax-advantaged strategies at your dealership today to give you the ultimate competitive advantage in your markets.
• Create a competitive advantage to recruit top performers in your market
• Retain your most valuable employees and align them with the long-term success of your business
• Protect your business against the sudden loss of a vital team member
• Reward your top performers
• Significantly increase the value of your dealership on Day #1

Focus Group for a New Dealership Technology Product
Sponsored by AutoSigma
Date: October 26, 2021

Be one of the first dealerships to see this new time-saving technology -- and get rewarded $50 for your input!

This new product is in beta form, and we're seeking feedback from new car and light truck dealerships. Attend this focus group if you are a:
* Marketing director
* BDC director
* Internet director
* General manager
* Dealer principal
* General sales manager

This automation platform streamlines how dealerships keep all their offers and specials consistent and current. It automatically generates virtually every creative asset type needed -- saving your dealership 20+ hours per month (and even more for dealership groups) and reducing the cost of your marketing efforts.

Each qualified participant who stays for the entire focus group and completes a short follow-up survey will receive a $50 Amazon gift card as a thank you. To qualify, you must currently hold one of the titles listed above at a new car or light truck dealership. Attendees will be verified prior to rewards being issued.

Cover Your Assets: How to Shield Your Auto Dealership From a World of Hazards
Sponsored by KPA
Date: October 20, 2021

OSHA. EPA. DOT. Fire Code. Injuries. Fines. Production delays. Increased workers’ compensation insurance rates. Lawsuits. Criminal charges. Your dealership is subject to so many operational, regulatory, and compliance risks. The potential consequences for non-compliance with EHS regulations can range from minor penalties and reputational damage to the loss of your workers, and the dissolution of your dealership.

Join KPA EHS Consultant, Hannah Crawford, as she reviews OSHA and EPA regulatory requirements, common compliance issues, and hazards that dealerships face. We’ll also cover what to do if a regulatory inspector shows up at your dealership, including what to expect, how to survive the inspection, how to prepare, and more.

Win Back Service Revenue with Flexible Customer Transportation
Sponsored by Lyft
Date: September 23, 2021

The shortage of new and used vehicle inventory has dealerships deciding whether to keep their loaner fleet or take advantage of rising used car prices and sell them. However, selling your loaner fleet means having no alternative transportation options for customers getting their car serviced, which can lead to a poor customer experience and people putting off car repairs. Since fixed operations departments account for almost 40% of a dealership’s profit, offering customers a transportation option is critically important to boost revenue, create service retention, and drive customer satisfaction.

Join us for this live webinar where we’ll dive into how rideshare can ease the customer transportation burden and increase service revenue. Featuring the Chapman Auto Group, hear first-hand about how offering their customers on-demand Lyft rides enables them to:

  • Attract new customers and increase customer loyalty
  • Boost their CSI score and service revenue
  • Differentiate from the competition
  • Save the hassle of managing shuttles
  • Have a failsafe alternative to loaner vehicles
Maximize Your Video Walkaround Strategy
Sponsored by Flick Fusion
Date: August 25, 2021

Walkaround videos are excellent for lead follow up, calls to action, and bringing your shoppers down the sales funnel. Now, it is easier than ever to create these videos and amplify your video marketing strategy. In this webinar, find out the tools you need to get started as well as best practices for distributing your video content so that it has the maximum impact during every stage of your buying cycle.

How Your Website's User Experience is Costing You Business
Sponsored by Wikimotive
Date: August 19, 2021

Ever wonder if your website is visually hurting your sales leads? Or whether your website is hard to use and forcing users to look elsewhere?

Wikimotive Technical SEO Specialist and Web Designer Sam Harrington will identify common user experience problems on dealership websites. We will also look at solutions to attract and engage the visitors.

Skip the Clicks, Start a Conversation
Sponsored by AskOtto
Date: July 14, 2021

The average dealership pays $5 per click or more for traffic to their website. But over 95% of this traffic never engages with the dealer. Even for the people who *do* engage, following up is expensive and exhausting. It takes an average of 3 days and 9 phone calls to reach a prospect.

What if you could stop paying for clicks, and only pay when consumers open a dialogue with you?

During this free webinar you'll learn about a new gamification platform where car shoppers are rewarded for micro-behaviors they take. Shoppers are incentivized to take the next step down the path to purchase, which keeps them engaged and always connected to your inventory and your sales team.

Learn how you can:

  • Get access to a customer's buying preferences and vehicle trade information before you engage with them
  • Start an instant conversation with engaged shoppers -- no matter where they are online
  • Set your own budget and only spend those dollars when consumers visit your showroom
Combating Spam: How to Win the Ongoing Battle Against Spam at Your Dealership
Sponsored by Car Wars
Date: June 15, 2021

Spam is increasingly affecting dealers on both incoming calls and outgoing calls. Not only are dealerships receiving a growing number of inbound spam calls which tie up their lines and add expense to their phone bills, they're also seeing their dealership's phone number flagged as "spam likely" when trying to contact customers and leads. Dealers rely on the phone; you can't ignore incoming calls and you can't stop calling your customers. So how can dealers win this ongoing battle against spam?

In this live webinar, we will uncover exactly what inbound and outbound spam are and why spam is on the rise, what measures are being taken by governing bodies to combat spam, and how your dealership can take immediate steps to prevent and reduce spam.

Stop Interrupting and Start Engaging Customers
Sponsored by Activator Dealer Solutions
Date: May 20, 2021

This 30-minute webinar will discuss the current environment that dealers like you are facing when it comes to engaging customers. You’ll learn how you can make your data actionable through intelligence, and you’ll hear about how to most effectively deliver messaging to your customers through multiple channels.

Learn about:

  • The marketing noise that is affecting your ability to engage with potential consumers
  • 2-3 generational personas, and their specific needs
  • The data issues most auto dealers are facing in 2021
  • How your business can solve these issues
Importance of Effective Marketing During Uncertain Times
Sponsored by Elead
Date: May 05, 2021

The car shopping process is evolving, and consumer expectations are continuing to change. With the emergence of digital retailing, consumers are doing more shopping from home and getting closer to purchase before ever stepping foot in a dealership. Over the past year, COVID has made shoppers reluctant to visit dealerships resulting in less showroom traffic and accelerating the at-home shopping process. Now shoppers expect advertising and marketing efforts to complement their shopping experience, not disrupt it. Your advertising can no longer solely focus on driving showroom traffic but rather meet the consumer where they are in their shopping journey and throughout the vehicle ownership lifecycle.

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