The industry leverages creative video in a variety of ways, not only to stand out amongst competitors, but to position their brands for greater success.
Interactive CTV ads allow a user to click their remote to set a sales appointment or get a trade-in quote.
Streaming audio is growing in popularity. Refocusing your digital advertising strategy to include streaming audio can be a great new way to reach potential car shoppers, even those in the consideration stage.
Are your auto ads not attracting new leads? Here are a few of the common mistakes dealers make and what to do instead.
Dealers must rev up their local EV-centric advertising strategies in order to educate consumers that they can shop and service new EVs right at their local dealership.
Dealer Alchemist Announces Latest Release of its CORe Smart Technology, a Digital Advertising and Response Platform
Leveraging the Dealer Alchemist unique technology stack, paired with a team of digital experts and data analysts, dealers using the CORe platform are touting their results and celebrating the transparency in which the platform operates.
the program enables partners to support their clients as a single-source provider for digital marketing, lead response and inventory merchandising services using patented technologies.
The new platform integrates with Amazon’s suite of Ad Tech solutions providing higher clickthrough rates, lower cost per action and more efficient media buy.
The reality is, we don’t have inventory to match demand right now. So why are you spending so much on advertising?
With these tips and techniques, dealers can gain more control over acquiring the right used inventory at the right price.
Positive positioning is a scientific theory that states people better react to messaging presented in a positive light.
Are you setting yourself up to make the sale when the inventory comes back? Here’s how you can be the first store a consumer shops at when they decide to start looking again.