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The Benefits of Positive Positioning in Automotive Advertising
Positive positioning is a scientific theory that states people better react to messaging presented in a positive light.
Positive positioning is a scientific theory that states people better react to messaging presented in a positive light.
Are you setting yourself up to make the sale when the inventory comes back? Here’s how you can be the...
Auto dealers are now leveraging advertising to attract cars, trucks and the shoppers themselves.
Pre-owned advertising is a great way to keep your inventory flowing in spite of backed up factories.
Advertising should empower the consumer with one click to engage a universe of options, have those options distilled and then...
At the 2021 virtual NADA show, Dealer.com is unveiling new innovations to help dealerships, with its end-to-end digital marketing solution.
The study shows how today’s digital advertising resources measure and attribute offline sales back to Facebook/Instagram.
The key to any dealer succeeding long term lies in the fundamentals of the auto retailing business. It’s important to...
Dealers using Acquire are now able to enter pre-set conditions for the vehicles they need to move (or hold onto).
A recent LotLinx analysis found that SEM marketing for new vehicles is even higher than used, despite inventory shortages.
