Leadership Solutions

How to Interview Salespeople

Dealers are struggling to fill sales positions, according to the NADA 2018 Dealership Workforce Study. Total sales consultant turnover is at 80 percent, and hiring efficiency is 46 percent, which means dealers need two new hires to find the right sales consultant. Additionally, 42 percent of sales consultant terminations happen within the first 90 days.

Walmart, the largest retailer in the world, is partnering with dealers to offer an auto buying program to their 250 million customers. Participating dealers and their inventory are on the CarSaver program site, which is promoted on Walmart.com and in Walmart superstores across the country. Over 140 million consumers visit Walmart superstores each and every week, and Walmart.com is the fourth largest search engine in the U.S. with 127 million unique visitors per month.

Agricultural communities don’t usually lend themselves to successful automotive dealerships due to the low drive-by traffic, but one dealership has plowed through the competition of massive auto malls and made a distinct name for itself in the Golden State.

Freedom Auto Group – Improving Lives, Helping Customers

Most customers don’t arrive at a car dealership thinking their life will be improved during the process of buying a vehicle. But at Freedom Auto Group in Pennsylvania, that’s exactly what the owners seek for their customers — life improvement.

Staying Focused and Reinventing

When your dealership is facing stiff competition, the difference between success and failure comes down to two elements — standing out from the competition and building customer loyalty. To compete in today’s automotive industry, top dealerships must “reinvent the wheel” just to stay relevant in an aggressive market.