With 37 dealership franchises representing 18 brands from the East Coast to the Pacific Northwest, Holman Automotive is one of the largest privately owned dealership groups in the United States.
It’s no secret that customers don’t love car buying. Most consumers would rather go to the dentist, do their taxes or sit in a middle seat, than go shopping for a car. According to Autotrader, less than 1% of consumers like the current car-buying process. Additionally, one in six new buyers did not buy from the first dealership they visited because they had a poor sales experience.
Agricultural communities don’t usually lend themselves to successful automotive dealerships due to the low drive-by traffic, but one dealership has plowed through the competition of massive auto malls and made a distinct name for itself in the Golden State.
Most customers don’t arrive at a car dealership thinking their life will be improved during the process of buying a vehicle. But at Freedom Auto Group in Pennsylvania, that’s exactly what the owners seek for their customers — life improvement.
