The Data-Driven Dealer Series, Part 1: Where’s Your Data?
Successful marketing comes from understanding your customers’ identity. Building a picture of who has purchased from you helps target who is likely to buy in the future.
Podcast: Marketing to Today’s Consumer
Amy Hughes, senior director of dealer intelligence at Experian, joins us to discuss marketing to today’s consumers.
Getting the Most from Your 3rd Party Data
Is your dealership using third-party data for sales and service conquest marketing? There’s tremendous opportunity to grow your customer base using this application in conquest campaigns.
