Digital Air Strike Strategically Rebrands to DAS Technology
The new name reflects the company’s expanded CDXP technology solutions and unique capabilities across four divisions.
Know Your Numbers: Modern Analytics Are the Continuous Monitor
Digital analytics not only serve as a continuous monitor for dealerships, but they enable a precise triage of marketing strategies — pinpointing issues impacting the bottom line or tactics showing positive improvements.
Executive Spotlight with Matthew Davis of TradePending
Matthew discusses going back to basics to acquire cars, email marketing and ways to convert more web traffic into trade leads.
The Game Plan Has Changed
Winning consistently never happens by accident; it’s time to focus on the fundamentals and get your game plan in order.
Keep the Spark with Curb Appeal
When inventory levels improve, the dealerships that lost the spark of what makes buying a car exciting are going to suffer.
Overcoming Inventory Challenges in the Dealership
While many challenging factors are outside of a dealership’s control, here are some practices to keep in mind to sell from inventory and market to drive traffic.
Understanding Automotive Connected Consumers
Discover how auto advertisers can build effective marketing strategies for reaching connected consumers.
Executive Spotlight with Dan Moore of Vistadash
The president of Vistadash discusses the company’s recent acquisition by DealerBuilt, modern marketing solutions and more.
Marketing Tips for Electric Cars and Alternative-Fuel Auto Advertisers
From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many US households. About 40% of new vehicle shoppers are considering purchasing an EV within the next 12 months.1 With the rise of pioneers and challenger automakers, incumbent automakers are off to the
Convert Your Calls to Proper MQLs for Marketing ROI Measurement
Understanding your lead attribution and determining which campaigns initiated the phone call requires a strategy and plan.
Are You Derailing Your Sales?
An in-market consumer has reached your website looking for inventory. What will they find?
Executive Spotlight: SoundFox’s Ryan Powers
The VP of Marketing and Business Solutions discusses how to create a great guest experience.
