Raising ChatGPT
Are you putting your dealership’s marketing in the hands of a 10-year-old with access to the internet?
AI in Your Marketing
If ChatGPT can help with writing SEO content, do you still need to pay a vendor? Here’s what you need to know.
6 Value Proposition Videos for Service
The more you can engage and educate your customers, the more they’ll trust you for their service needs.
Say Yes to the Plan, or Plan to Fail
The most successful dealers are partnering with specialized companies, and this doesn’t have to take as much of your time as you think.
Digital Air Strike Strategically Rebrands to DAS Technology
The new name reflects the company’s expanded CDXP technology solutions and unique capabilities across four divisions.
Know Your Numbers: Modern Analytics Are the Continuous Monitor
Digital analytics not only serve as a continuous monitor for dealerships, but they enable a precise triage of marketing strategies — pinpointing issues impacting the bottom line or tactics showing positive improvements.
Executive Spotlight with Matthew Davis of TradePending
Matthew discusses going back to basics to acquire cars, email marketing and ways to convert more web traffic into trade leads.
The Game Plan Has Changed
Winning consistently never happens by accident; it’s time to focus on the fundamentals and get your game plan in order.
Keep the Spark with Curb Appeal
When inventory levels improve, the dealerships that lost the spark of what makes buying a car exciting are going to suffer.
Overcoming Inventory Challenges in the Dealership
While many challenging factors are outside of a dealership’s control, here are some practices to keep in mind to sell from inventory and market to drive traffic.
Understanding Automotive Connected Consumers
Discover how auto advertisers can build effective marketing strategies for reaching connected consumers.
Executive Spotlight with Dan Moore of Vistadash
The president of Vistadash discusses the company’s recent acquisition by DealerBuilt, modern marketing solutions and more.
