Tracking a Weekly $10K Gain
Keeping track of your high-value, moving assets can be tedious, haphazard — and high risk to your efficiency and competitiveness. It need not be that way.
Safety Recalls: Boost Revenue, Now!
Learn how recall verification and monitoring data science from AutoAp integrated with reconditioning identifies and catches all open recalls and often reports them before OEMs notify their dealers
Breaking Down Cybercrime in Automotive
Your dealership is a treasure trove of data. Think about it… names, phone numbers, addresses, work details, salary, and social security numbers for hundreds, if not thousands, of consumers. Financial details about their vehicle purchases. Credit card information from service. The list goes on and on. All of this data makes dealerships a prime target
Understanding Automotive Connected Consumers
Discover how auto advertisers can build effective marketing strategies for reaching connected consumers.
Marketing Tips for Electric Cars and Alternative-Fuel Auto Advertisers
From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many US households. About 40% of new vehicle shoppers are considering purchasing an EV within the next 12 months.1 With the rise of pioneers and challenger automakers, incumbent automakers are off to the
The Seasons Are Changing (and so are Your Customers)
As summer comes to a close, you may have noticed more changes than just the cooling weather. Odds are, if you think back to your most recent customer interactions, you notice the demographics, wants, and needs of your customers changed slightly from what they were even a few months ago. While collective habits of your
10 Things to Consider When Picking DPF Nox Sensors
DPF Nox sensors are a vital part of any diesel emissions system. Picking the right one is essential to keeping your system running smoothly. Diesel particulate filters (DPFs) are vital for any emissions system. They help reduce the number of pollutants emitted by diesel engines, and they play a crucial role in keeping our air
Maximizing Profitability in Your Dealership’s Service Drive
There is plenty of maintenance and repair work your customers need done, and that means your service drive is full and your techs are busy. But for most, standing still isn’t an option, so what can you do to continue to grow? You’ve done everything you can to decrease one line ROs. You’ve seemingly maxed
How Price Expectations Can Tank Dealer Reputations
It’s no secret that dealers are enjoying record-breaking margins right now. Thanks to the squeeze on new inventory combined with soaring demand as we move into post-pandemic life, it’s never been more common for consumers to have to pay MSRP (or higher) to avoid missing out on a vehicle purchase altogether. This isn’t inherently a
Is your dealership’s reputation an asset or a liability?
Online Reputation Affects Revenue Opportunity More Than Ever Before In 2021, every business owner should have at least a basic idea of what online reputation is and why it matters. From the earliest days of Google to the explosion of social media, the way companies are perceived online has directly influenced broader consumer sentiment, creating
Good Service Goes Beyond the Car
“We have a saying here,” says Simba Muffazal, owner of Merlin Complete Auto Care in Glendale Heights, IL. “Pretend like you’re working on your mother’s car. Make sure everything’s done right.” Muffazal speaks warmly about the diverse community his automotive repair shop serves. “We invest in technology. We invest in our skills,” he says. “We