Know Your Numbers: Modern Analytics Are the Continuous Monitor
Digital analytics not only serve as a continuous monitor for dealerships, but they enable a precise triage of marketing strategies — pinpointing issues impacting the bottom line or tactics showing positive improvements.
Transparency Sells More Vehicles
Consumers are demanding a more transparent sales process, so don’t be afraid to give it to them.
Merchandising Strategies from Online Disruptors
Your online merchandising needs to rival Carvana’s. Here’s how to generate that emotional attachment.
The Game Plan Has Changed
Winning consistently never happens by accident; it’s time to focus on the fundamentals and get your game plan in order.
Keep the Spark with Curb Appeal
When inventory levels improve, the dealerships that lost the spark of what makes buying a car exciting are going to suffer.
Overcoming Inventory Challenges in the Dealership
While many challenging factors are outside of a dealership’s control, here are some practices to keep in mind to sell from inventory and market to drive traffic.
Selling to Gen Z with Video
The more transparent you can make your vehicle purchasing process, the more likely you will win the loyalty of Gen Z.
The Tide Has Changed
As soon as the end of this year, you’re going to be concerned about aging inventory again, and will need an effective store process and marketing to move units and stay profitable.
Personalized Videos Win Customers’ Attention
The video your dealership uses can, and should, be an important informational tool to add value to your online showroom.
How to Make EV Inventory Videos
A video that combines educational information while showcasing vehicle features is a great learning tool for your sales team as well as car shoppers who visit your website.
Convert Your Calls to Proper MQLs for Marketing ROI Measurement
Understanding your lead attribution and determining which campaigns initiated the phone call requires a strategy and plan.
Industry Challenges Drive Need for New Strategies, Solutions
Off-lease customers are a valuable target for dealers to source inventory for the used car department and sell newer models.
