Digital analytics not only serve as a continuous monitor for dealerships, but they enable a precise triage of marketing strategies — pinpointing issues impacting the bottom line or tactics showing positive improvements.
Consumers are demanding a more transparent sales process, so don’t be afraid to give it to them.
Your online merchandising needs to rival Carvana’s. Here’s how to generate that emotional attachment.
Winning consistently never happens by accident; it’s time to focus on the fundamentals and get your game plan in order.
When inventory levels improve, the dealerships that lost the spark of what makes buying a car exciting are going to suffer.
While many challenging factors are outside of a dealership’s control, here are some practices to keep in mind to sell from inventory and market to drive traffic.
The more transparent you can make your vehicle purchasing process, the more likely you will win the loyalty of Gen Z.
As soon as the end of this year, you’re going to be concerned about aging inventory again, and will need an effective store process and marketing to move units and stay profitable.
The video your dealership uses can, and should, be an important informational tool to add value to your online showroom.
A video that combines educational information while showcasing vehicle features is a great learning tool for your sales team as well as car shoppers who visit your website.
Understanding your lead attribution and determining which campaigns initiated the phone call requires a strategy and plan.
Off-lease customers are a valuable target for dealers to source inventory for the used car department and sell newer models.