vice president of client performance for Wikimotive
COMPLIANCE: A Necessary Evil or a Million-Dollar Mistake?

Explore the complexities of digital privacy in business, including the impact of consent banners on marketing analytics and the balance between legal compliance and operational effectiveness. Learn how to navigate the risks and rewards of digital data management.

Wikimotive explores the complexities of digital privacy in business - compliance
Stuck In Traffic: Why Quick Fixes Are Stalling Your Store’s Growth in a Competitive Market

Dealers should look closely at their long-term branding, tools and market share. They should be balancing short-term lead generation with long-term investment while, critically, avoiding shiny things.

Stuck In Traffic: Why Quick Fixes Are Stalling Your Store’s Growth in a Competitive Market
Are You The Captain Now?…or Is Bad Marketing Steering Your Ship?

It’s time to get out of the mindset of cut, cut, cut, and into the mindset of spending wisely for your long-term success.

Is Bad Marketing Steering Your Ship?
Google Analytics for Dummies

GA4 can help you understand which marketing sources drove traffic to your website, allowing you to compare one to another.

Google Analytics for Dummies A Simple GA4 Guide for Non-Analytics People
You Want Me to Pay for WHAT?!

Arming yourself with this firsthand knowledge will let you make informed decisions and allocate your budget toward increased profitability in ways you simply cannot hope to when you’re playing telephone with your manager charged with executing on marketing.

Wikimotive, trade shows, marketing,
Scalpel or Machete? Cut Marketing Wisely

Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.

December 2023 cover feature-Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.
A.I. & Automotive’s Last Stand: Is ChatGPT Friend or Foe?

AI has sparked conversations from the showroom to the dinner table. Learn how to safely use AI to improve your dealership’s productivity.

Where Did My Google Traffic Go?

If your Google search traffic has been declining, check your keywords and your rank report to get your full SEO picture.

If your Google search traffic has been declining, check your keywords and your rank report to get your full SEO picture.
ChatGPT Video Workshop

This workshop aims to demystify ChatGPT, conveying its strengths, shortcomings and best practices in the form of promise, perils and prompts.

Buzz, Bull & Automobiles

When sales and leads are down, something needs to change. Wikimotive pulls back the curtain so you can ask intelligent questions and avoid the pitfalls.

AI in Your Marketing

If ChatGPT can help with writing SEO content, do you still need to pay a vendor? Here’s what you need to know.

Say Yes to the Plan, or Plan to Fail

The most successful dealers are partnering with specialized companies, and this doesn’t have to take as much of your time as you think.