Are You The Captain Now?…or Is Bad Marketing Steering Your Ship?
It’s time to get out of the mindset of cut, cut, cut, and into the mindset of spending wisely for your long-term success.
Google Analytics for Dummies
GA4 can help you understand which marketing sources drove traffic to your website, allowing you to compare one to another.
You Want Me to Pay for WHAT?!
Arming yourself with this firsthand knowledge will let you make informed decisions and allocate your budget toward increased profitability in ways you simply cannot hope to when you’re playing telephone with your manager charged with executing on marketing.
Scalpel or Machete? Cut Marketing Wisely
Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.
A.I. & Automotive’s Last Stand: Is ChatGPT Friend or Foe?
AI has sparked conversations from the showroom to the dinner table. Learn how to safely use AI to improve your dealership’s productivity.
Where Did My Google Traffic Go?
If your Google search traffic has been declining, check your keywords and your rank report to get your full SEO picture.
ChatGPT Video Workshop
This workshop aims to demystify ChatGPT, conveying its strengths, shortcomings and best practices in the form of promise, perils and prompts.
Buzz, Bull & Automobiles
When sales and leads are down, something needs to change. Wikimotive pulls back the curtain so you can ask intelligent questions and avoid the pitfalls.
AI in Your Marketing
If ChatGPT can help with writing SEO content, do you still need to pay a vendor? Here’s what you need to know.
Say Yes to the Plan, or Plan to Fail
The most successful dealers are partnering with specialized companies, and this doesn’t have to take as much of your time as you think.
Is the Sky Falling, Chicken Little?
Don’t let anyone fool you into settling for mediocrity in the showroom or online.
The Tide Has Changed
As soon as the end of this year, you’re going to be concerned about aging inventory again, and will need an effective store process and marketing to move units and stay profitable.
