Dealers should consider a marketing budget for their F&I department as the online presence of vehicle protection products will be a key to increased attachment rates.
Your customers can feel comfortable knowing the trusted brand they are already familiar with is providing them with extended protection options.
Establishing a more consistent customer experience between departments is one way more dealers can develop a successful F&I ecosystem.
How health insurance premiums are eroding company revenues while simultaneously weakening employee purchasing power and what you can do about it.
Six strategies you should consider to increase profitability at your dealership.
The better we understand our customers, the better their experience is and the more successful we’ll be.
F&I product options can help offset slipping profit levels. See how recent shopping trends are changing consumer preferences.
Dealers are making sure they are equipped with some of the most advanced GAP coverage, protection products and online resources they’ve ever had to better serve their customers through increased availability of offerings, particularly in digital retailing settings.
With today’s soaring car prices, especially EVs, customers will want to protect their purchases with extended coverage.
Remember not only to practice the message that might address the customer’s concerns, but also how to best set the stage for your message to be heard.
After outlining the benefits of EV ownership, your customer should be less conflicted than they were when walking into your dealership.
Dealers need to implement what’s now considered everyday technology that can help them spot synthetic identity fraud before it happens.