NADA 2022: Rapid Recon, Transparency and Accountability in Recon

NADA 2022: Rapid Recon: Transparency, Accountability in Recon

With the Rapid Recon system, all teams are held accountable so that vehicles make it to the front line faster.

Keith Brice of Rapid Recon explains how the company provides dealers with transparency, communication and accountability resources to keep the reconditioning process smooth and fast.

For more information, visit

To view all of our NADA 2022 videos, click HERE.

Keith Brice: Hi, this is Keith Brice, I’m director of new business development with Rapid Recon. Prior to becoming a Rapid Recon employee, I worked in the car dealership for about 28 years as a comp controller and a fixed ops director. I was able to use the product on the dealership side. Like myself, many of our staff came out of the auto business. We understand reconditioning because we’ve done reconditioning.

So really what’s important to me are really three things with Rapid Recon. Number one’s transparency. That means that as the dealer operator, you’re going to be able to know where every single vehicle is, who’s got it, what they’re doing to that vehicle and how long they’ve had it. Transparency is heightened because now you’re able to do everything right here in the palm of your hand on your mobile device, as well as your laptop, your desktop or any mobile device.

Communication’s a very important part of our system too, because with communication, now everything can be communicated electronically within Rapid Recon — all the documentation, all the notes, all the pictures, all the estimates, everything is going to be contained within Rapid Recon. And we keep that record as a permanent record and archive it for you.

And finally, accountability, probably my biggest hot button as a user in the dealership. Now we’re able to hold the variable team accountable, the fixed team accountable. We can hold the technician accountable if you want to. Because now with Rapid Recon, there’s no room to hide. Everything’s in the clear light of day, everyone’s held accountable and the vehicle tends to pick up speed and make itself to the front line a lot faster.

You May Also Like

Road to AAPEX, Ep. 8: Paving the Way for Automotive Innovation

While Joe Keene drives across the country en route to AAPEX, David Sickels connects with today’s automotive innovators.

The innovation of the Lincoln Highway wasn’t just about building roads – it was about putting them on the map.

The Wyoming Historical Society notes that the abandoned routes laid down by the Union Pacific railroad from 1867 to 1869 were often the best, and sometimes the only, east-west path available when developing the Lincoln Highway. In fact, staying so close to the rail line meant that the Lincoln Highway had about 100 crossings of train tracks throughout the state.

Executive Spotlight with Danny Zaslavsky of VinCue

Tune in as Danny and Brian discuss sourcing inventory, how dealers can capture more market share and more.

Road to AAPEX, Ep. 7: Connecting to Future Automotive Technology

As Joe Keene connects with the Lincoln Highway’s history, David Sickels glimpses into the future of automotive technology.

Executive Spotlight with Sean Stapleton of Dealer Teamwork

Sean Stapleton of Dealer Teamwork shares his secrets on how to develop a successful company culture, his views on dealership marketing, GA4, paid search and more.

Road to AAPEX, Ep. 6: Historic Mile Markers on the Road of Progress

In this episode, Joe Keene learns that it’s the unexpected moments that make a trip memorable.

Other Posts

Deliver the Promise. Fulfill the Commitment.

Poor customer support will damage buyer satisfaction and retention. The same is true of poor vendor support. Partnering with a committed provider is a must in today’s world.

Getting Married for All the Right Expectations

As you consider technology solutions to improve business operations, problems will arise. Have confidence that you have a solid communication bridge to the prompt resolution you trust.

Executive Spotlight with Dealer Alchemist

Tune in to the video to learn how technology drives every aspect of Dealer Alchemist, from GA4 to AdWords and more.

Jeff Clark and Chean Kirin
Road to AAPEX, Ep. 5: Automotive’s Past & Future

See how Babcox Media’s Joe Keene prepares the Lincoln Blackwood for the road (with assistance from Transtar).