Turn Clicks into Car Sales: Unlock the Power of the Online Shopper
Dealers need to adjust their strategy to capture customers in the digital space. TrueCar has created an approach that is shaped to each consumer — and dealer — experience.

Why Dealership Digital Signage Is Mission-Critical for the EV Evolution
EVs bring a new list of terms that consumers are being asked to understand, and dealers are being asked to effectively, accurately explain. Digital signage can help.

PRT Launches 32 New Products on Complete Strut Assemblies
The new items represent more than 10 million vehicles in new coverage, and come to expand the PRT brand portfolio in the North American aftermarket.

Road to AAPEX, Ep. 8: Paving the Way for Automotive Innovation
While Joe Keene drives across the country en route to AAPEX, David Sickels connects with today’s automotive innovators.

Maximizing Fleet Uptime: A Dealer’s Guide
This guide provides actionable insights for dealers to ensure their fleets are always on the move.

Road to AAPEX, Ep. 7: Connecting to Future Automotive Technology
As Joe Keene connects with the Lincoln Highway’s history, David Sickels glimpses into the future of automotive technology.

Road to AAPEX, Ep. 6: Historic Mile Markers on the Road of Progress
In this episode, Joe Keene learns that it’s the unexpected moments that make a trip memorable.

FrogData Can Do That!
For more information, visit FrogData.com.
Hinderer Motor Company Testimonial
For more information, visit DealershipForLife.com.
Ricart Automotive Testimonial
For more information, visit DealershipForLife.com.
Road to AAPEX, Ep. 5: Automotive’s Past & Future
See how Babcox Media’s Joe Keene prepares the Lincoln Blackwood for the road (with assistance from Transtar).

automotiveMastermind Introduces API for Dealer Groups, Digital Retailers and More
The integration will give industry partners a complete view of customers’ needs, preferences and behaviors – ultimately increasing the chances of converting leads into sales.