Dealer Insider with Rita Case

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Dealer Insider

Dealer Insider with Rita Case

The 2024 Time Dealer of the Year shares her journey from pioneering automotive franchises to overcoming industry challenges as a woman, while emphasizing the impact of philanthropy and the mantra "persistence removes resistance" in her successful career.

Susan Givens
By Susan Givens
Published:

In today’s edition of Dealer Insider, Rita Case, the president and CEO of Rick Case Automotive Group, sits down with Publisher Susan Givens for an exciting interview.

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Rita, who was recently named the 2024 Time Dealer of the Year. Rita discusses her early life and how she entered the automotive industry, starting with her work in her father’s dealership and eventually pioneering new franchises with her husband, Rick Case.

Rita also shares insights into the challenges she faced as a woman in the automotive industry and her advice for women entering the field. Furthermore, she highlights her philanthropic efforts, particularly through the Rick Case Bikes for Kids program and support for education initiatives. Rita’s story illustrates her resilience, innovation, and commitment to community, reflecting on her motto “persistence removes resistance” and how it guided her through various challenges and achievements in her career.

Watch the video above to learn more about this and more!

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