In this Executive Spotlight interview, Mark Begley, the VP of Revenue with Autosoft DMS speaks with AutoSuccess’ Brian Ankney.
Begley is passionate about enhancing dealership efficiency and profitability through technology. His extensive background affords him a unique perspective on both front-end and back-end dealership operations. His insight into dealership management is particularly relevant in understanding the critical role of a DMS, which he likens to a dealership’s cash register. This core software amalgamates various transactions from tools like CRM and inventory management into comprehensive financial statements.
The conversation then pivots to the challenges facing dealerships today, such as inflation and supply chain issues. Begley emphasized the importance of actions that either boost revenue, reduce expenses, or enhance customer experience. He highlighted the significant expenses associated with technology in dealerships, noting that efficient technology use is key to financial viability.
The interview also delved into the complexities of competition and integration within the dealer space. Begley described how some companies eliminate competition by acquisition, impacting technology development and pricing. He elaborated on the challenges of integration, particularly in data sharing and security.
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