Eight Easy Ways to Build Your Personal Brand Online - AutoSuccessOnline

Eight Easy Ways to Build Your Personal Brand Online

The idea of personal branding can be overwhelming or daunting, but once you start getting out there, you might be surprised how your referrals will grow and your online presence will spread.

​Your reputation can precede you. And, like your business, it’s important that you give the right impression. Part of this is your personal brand. Everyone needs to find their own personality and style. I could name off a handful of nicknames in the industry that you could immediately put to a face. Be your own brand. Here are some suggestions on how to do it.
  1. Get Your Own Website — Why not? As a salesperson, it allows you to get your face and personality out there much more than you can beyond the staff page from your dealer’s Website. Are you “Houston Hyundai Dude” or “Atlanta Audi Guy” or even “Cleveland Chrysler Girl?” Go show off your personal style. Tell your potential customers why you’re the best choice for their business. You can do a relatively simple WordPress-based site or a full-on site through one of the many dealer Website providers. Talk to your manager.
  2. Use Video Email — I’ve talked about this before: Use a video email service to respond to your leads. The videos don’t have to be perfect. Just be yourself and be genuine. You can respond using video in less than a minute, or you can do walk-around videos of specific vehicles. If you don’t mention the customer name, you can re-use them. Splice them together in MovieMaker or iMovie. Put together your own highlight reels to send as follow ups. Add your custom lower-thirds. Video email is taking off big time now because it works.
  3. Check-In Specials — Add a tip or special to Yelp, Foursquare or Swarm.
  4. See if Facebook Beacons are Available for Your Business — Facebook Bluetooth beacons are free for you to use and help people see more information about you or your business whenever they use Facebook during their visit (which is just about everyone).
  5. Create a Custom Snapchat Geofilter — Help Millennials spread the word about your great service by offering Snapchat geofilters. A geofilter is the overlay you see available in certain retail locations or amusement parks, etc. You can create your own branded one, for yourself or your dealership, for a reasonable fee.
  6. Make Sure Your Social Media Profiles are Created and Updated Regularly — You can use your Facebook personal page or create a business page for yourself. Weigh the pros and cons of using either one. Use Instagram, Pinterest and, of course, YouTube to spread your message.
  7. Take Advantage of Online Reviews — Make sure you have your own listing. Be careful here, as sites like Yelp can somehow sniff out reviews they feel were solicited. Have a conversation with all your customers, however, and get a feel for their level of comfort with online review sites. Ask them to consider writing a review for you on Google, Yelp, DealerRater, etc. Give them a card with links and your personal brand on it. Then, keep an eye out for the reviews and respond to all of them.
  8. Offline bonus: Get some branded USB flash drives and drop a couple of files onto them, like a video of you thanking them for their purchase, or a document that says “thanks,” with a link to your site or a referral card, and asks them to consider writing a review online. Hand them out to your customers.The idea of personal branding can be overwhelming or daunting, but once you start getting out there, you might be surprised how your referrals will grow and your online presence will spread.

You May Also Like

Ways to Save on Credit Card Merchant Transaction Fees

A processor should lessen your workload by handling merchant processing. They should free you up to focus on the customer, while feeling confident that your processing remains compliant and safe.  

By Richard Rodgers, Dannah Investment Group, LLC, and Aaron Cott, TRUECard

Cash or card? Apple Pay? Chip or swipe? Email receipt? These questions are asked of consumers at most businesses today at the time of payment. Credit cards are the primary payment method, requiring business owners to have efficient and reliable machines to process credit cards. Where employers get stuck is by assuming they have no say or option in the merchant fees associated with processing credit card transactions. What if you could find a way to save money each month simply by changing your credit card processing company?

How End-of-Year-Sales May Impact Auto Finance Digital Transformation Strategies

We still have a very paper-driven culture but we need to continue to shift focus to digitization to reduce risk and liability.

The ROI of Giving Back

The key place to begin for any type of giving-back initiative is to determine what drives you and inspires you.

5 Technologies That Have Transformed Automotive Transportation

Recent advances in transportation offer efficiencies for drivers and carriers and provide peace of mind for customers. These improvements often offer cost improvements, as well as reduce liability for the carrier.

car carrier Ship.Cars
Skip the Stip: Lending Without Stipulations

New AI-powered technologies are creating more access to credit opportunities without the need for these stipulations and lengthy supporting documents.

Other Posts

TruVideo Publishes ‘The Ultimate Guide to Inspection Videos’

The guide serves as a step-by-step guide to impactful videos in service departments, starting with getting buy-in from your technicians and advisors and going all the way through making the highest quality inspection videos for your customers every time.

You Want Me to Pay for WHAT?!

Arming yourself with this firsthand knowledge will let you make informed decisions and allocate your budget toward increased profitability in ways you simply cannot hope to when you’re playing telephone with your manager charged with executing on marketing.

Wikimotive, trade shows, marketing,
Crafting a Cohesive Brand Identity

Upholding a cohesive brand image is vital. Learn how photography plays a pivotal role in reinforcing a dealership’s professionalism.

Crafting a Cohesive Brand Identity The Impact of Professional Photos in Maintaining Consistency Across Marketing Materials
Dealer eProcess Unveils 6 Website Personalization Features at NADA 2024

Dealer eProcess invites NADA attendees to visit their booth (#4301W) for live demonstrations and in-depth discussions about these new features.