Eight Easy Ways to Build Your Personal Brand Online - AutoSuccessOnline

Eight Easy Ways to Build Your Personal Brand Online

The idea of personal branding can be overwhelming or daunting, but once you start getting out there, you might be surprised how your referrals will grow and your online presence will spread.

​Your reputation can precede you. And, like your business, it’s important that you give the right impression. Part of this is your personal brand. Everyone needs to find their own personality and style. I could name off a handful of nicknames in the industry that you could immediately put to a face. Be your own brand. Here are some suggestions on how to do it.
  1. Get Your Own Website — Why not? As a salesperson, it allows you to get your face and personality out there much more than you can beyond the staff page from your dealer’s Website. Are you “Houston Hyundai Dude” or “Atlanta Audi Guy” or even “Cleveland Chrysler Girl?” Go show off your personal style. Tell your potential customers why you’re the best choice for their business. You can do a relatively simple WordPress-based site or a full-on site through one of the many dealer Website providers. Talk to your manager.
  2. Use Video Email — I’ve talked about this before: Use a video email service to respond to your leads. The videos don’t have to be perfect. Just be yourself and be genuine. You can respond using video in less than a minute, or you can do walk-around videos of specific vehicles. If you don’t mention the customer name, you can re-use them. Splice them together in MovieMaker or iMovie. Put together your own highlight reels to send as follow ups. Add your custom lower-thirds. Video email is taking off big time now because it works.
  3. Check-In Specials — Add a tip or special to Yelp, Foursquare or Swarm.
  4. See if Facebook Beacons are Available for Your Business — Facebook Bluetooth beacons are free for you to use and help people see more information about you or your business whenever they use Facebook during their visit (which is just about everyone).
  5. Create a Custom Snapchat Geofilter — Help Millennials spread the word about your great service by offering Snapchat geofilters. A geofilter is the overlay you see available in certain retail locations or amusement parks, etc. You can create your own branded one, for yourself or your dealership, for a reasonable fee.
  6. Make Sure Your Social Media Profiles are Created and Updated Regularly — You can use your Facebook personal page or create a business page for yourself. Weigh the pros and cons of using either one. Use Instagram, Pinterest and, of course, YouTube to spread your message.
  7. Take Advantage of Online Reviews — Make sure you have your own listing. Be careful here, as sites like Yelp can somehow sniff out reviews they feel were solicited. Have a conversation with all your customers, however, and get a feel for their level of comfort with online review sites. Ask them to consider writing a review for you on Google, Yelp, DealerRater, etc. Give them a card with links and your personal brand on it. Then, keep an eye out for the reviews and respond to all of them.
  8. Offline bonus: Get some branded USB flash drives and drop a couple of files onto them, like a video of you thanking them for their purchase, or a document that says “thanks,” with a link to your site or a referral card, and asks them to consider writing a review online. Hand them out to your customers.The idea of personal branding can be overwhelming or daunting, but once you start getting out there, you might be surprised how your referrals will grow and your online presence will spread.

You May Also Like

Unlock New Customers Using Cloud-Based Digitized Auto Lending

Today’s consumers don’t necessarily compare different lenders or dealers anymore; they compare experiences.

By Will Holleman, sales director, auto verification services on the Equifax Workforce Solutions automotive team

In a recent survey1, nearly 40% of dealers said they still are not investing in more digital resources for their retail and lending processes. Of these groups, approximately 31% said they don’t have the resources to invest more, 40% said they do not feel comfortable with the technology and 29% said they are actually comfortable with the digital business they’re currently getting.

Retain Staff with Career Development Training

If you are serious about recruiting top talent and improving employee retention, create a career development program.

Does Embedded Auto Insurance Impact Customer Spend at the Dealership?

Insurance marketplaces incorporated within the car-buying experience present buyers with competitive pricing.

An Unlimited Source for Pre-Owned Inventory: The Service Drive

Why are used vehicles in higher demand than other pre-owned vehicles in the market?

An Unlimited Source for Pre-Owned Inventory: The Service Drive
Don’t Let Stubborn Economic Beliefs Drive Your Advertising Strategy This Time

The advertising industry is smarter and more competitive these days. Dealers need a trusted advisor to navigate and succeed in this complex environment.

Other Posts

Digital Air Strike Strategically Rebrands to DAS Technology

The new name reflects the company’s expanded CDXP technology solutions and unique capabilities across four divisions.

Know Your Numbers: Modern Analytics Are the Continuous Monitor

Digital analytics not only serve as a continuous monitor for dealerships, but they enable a precise triage of marketing strategies — pinpointing issues impacting the bottom line or tactics showing positive improvements.

Executive Spotlight with Matthew Davis of TradePending

Matthew discusses going back to basics to acquire cars, email marketing and ways to convert more web traffic into trade leads.

Is the Sky Falling, Chicken Little?

Don’t let anyone fool you into settling for mediocrity in the showroom or online.