Chris Saraceno - Vice President & Partner of the Kelly Automotive Group
Getting to Our Ultimate ‘Why?’

Understanding our core reasons will drive our efforts to success.

sail boat - freedom
Don’t Be ‘Nice’ to Your Team — Be Caring

Here are four steps to take to lead a team that minimizes critical actions and will put our team members on the path to success.

team leadership
Fail to Plan? Plan to Fail

Many factors will determine our dealership’s success. Some are certainly outside of our control, which makes it all the more crucial to take charge of the factors within our control.

Respect the Process

By breaking our goals down into ambitious but achievable tasks, we’re avoiding common mental pitfalls and setting ourselves up for steady, measurable, and — ultimately — incredible success.

Chris Saraceno July 2023
Are You Cutting Prices or Raising Value?

The best deals are when both parties go away feeling like a winner. Here are five steps to take in the sales process to make this happen.

The 3 Questions Customers Need Answered

When we answer the three questions, we’re engaging the customer in a discussion, rather than “pitching a product.”

Are You a Life Learner?

Everyone has a lesson to teach us, whether they intend to or not. It’s up to us to pull out the best lessons from these interactions.

Can You Answer These Core Questions?

If you can reframe the experience of buying a vehicle at your dealership using this mindset, you change the fundamental relationship you will have with all your customers.

Who’s the Boss?

Sometimes, to see what we should do as leaders, it’s valuable to look at some of the things we shouldn’t do.

4 Lessons Coaches Bring to the Dealership

No matter how talented a salesperson might be in our department, there’s always room for improvement. When we work with them, everyone will achieve more than they could have on their own.

New Faces, New Challenges, New Opportunities?

Learn how to be the coach that you wanted when you were new to a company or position.

The Tempting Path of Least Resistance

Let’s find our path, and then build the behaviors and actions that will allow us to navigate it to our desires and our destiny.