reviews Archives - AutoSuccessOnline
The Auto Industry in the Trust Economy

There’s an alternative to institutional trust: crowdsourced customer feedback. The unbiased, aggregate opinion of thousands helps make an informed buying decision.

Friendemic Integrates with CARFAX

The integration of CARFAX reviews will make it easier for Friendemic users to respond to reviews.

Podcast: Customer Feedback and Online Reputation

Ali Fawaz, general manager of worldwide automotive for Reputation.com, joins us to discuss managing customer feedback and online reputation.

The Voice of Your Customer

If you’ve been to an automotive industry conference in the past several years, you’ve likely seen service providers offering some combination of artificial intelligence, digital retailing or subscription/alternative ownership solutions. They promise that these features will lead to increased loyalty, customer satisfaction and improved margins.

Gain Consumer Trust with a Better Online Experience

There are many touchpoints in a car shopper’s journey, but few are as important as Google My Business (GMB). GMB listings show up in direct searches, and they collect highly influential information.

Gaining Consumer Trust with a Better Online Experience

Car shoppers do use your GMB to get to your site. There’s a known correlation between having more inventory viewed and more leads submitted.

How Mobile Tablets Increase Customer Satisfaction

With training and time, employees will not only adapt to but embrace using mobile tablets. Remember when we switched from typewriters to computers? Employees everywhere resisted, vowing to never give up their IBM Selectrics.

Dealer Panel: What Do Your Customers Say They Appreciate About Your Business?

Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.

3 Must-Haves for Your Dealer Video Ad

Whether you’re making Facebook ads, TV commercials or anything in between, here are three important must-haves that you might not have thought of.

How the Right Employees Can Improve Your Online Brand

The average car buyer in 2004 visited five dealerships before making a purchase. By 2014, buyers visited only 1.6 dealerships. This change happened largely because buyers started completing their research online before setting foot in a dealership.

How Responsible Are You for KPI Scores?

Do you want 12 to 15 quality tickets with high KPI because they were able to give your clients the time and attention they deserve, or do you want a higher ticket count with mistakes and missed opportunities because they went into survival mode?

Your Marketing Check Engine Light Is On: Three Strategies to Get on Top of Fixed Ops

“Hey Siri, where can I get an oil change?”
This type of search takes place more than one million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive search market.