The importance of consistent posting comes in understanding the value of this type of content and its place within your greater marketing strategy.
By expanding their organic reach and providing customized content for their audiences, Price Automotive Group has elevated its market share to No. 1.
Look at negative feedback to create opportunities to develop a loyal customer base. Here are three ways negative feedback can help a dealer.
Throughout her career, Lisa Hambelton has learned the importance of trusting the people with whom she surrounds herself. Now the owner and dealer principal of Mel Hambelton Ford, she credits much of the store’s success to her trusted staff and vendor partners.
Does social sell cars? John and Brian discuss what KPIs to watch for, how dealers can market to custom audiences and more.
Providing customers with added theft protection can provide peace of mind as well as assistance if a theft occurs.
Smart auto dealers should be considering the future of TikTok and how we can use it to our advantage to sell more vehicles.
Buyers need easy and reliable ways to make decisions quickly. Peer review content is that shortcut.
Jason Girdner, the CEO of TECOBI, joins us to discuss how dealerships can increase profits during this time of fluctuation through better advertising, social media usage and customer communication.
There’s an alternative to institutional trust: crowdsourced customer feedback. The unbiased, aggregate opinion of thousands helps make an informed buying decision.
Avoid getting caught up with shiny things by crafting a layered marketing plan that generates results in line with your objectives.
When we couldn’t flock to physical stores or car dealerships, we flocked to digital storefronts. And we were often led there via social media.