Scalpel or Machete? Cut Marketing Wisely
Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.
Fresh & Organic? The Truth About What You’re Feeding Your Customers
The importance of consistent posting comes in understanding the value of this type of content and its place within your greater marketing strategy.
Mining Industry Experience & Data to Excel Today & Into the Future
By expanding their organic reach and providing customized content for their audiences, Price Automotive Group has elevated its market share to No. 1.
3 Ways Negative Customer Feedback Can Help Automotive Dealerships
Look at negative feedback to create opportunities to develop a loyal customer base. Here are three ways negative feedback can help a dealer.
A Foundation of Trust
Throughout her career, Lisa Hambelton has learned the importance of trusting the people with whom she surrounds herself. Now the owner and dealer principal of Mel Hambelton Ford, she credits much of the store’s success to her trusted staff and vendor partners.
Executive Spotlight with John McAdams of SocialDealer
Does social sell cars? John and Brian discuss what KPIs to watch for, how dealers can market to custom audiences and more.
Social Media Encourages Auto Theft
Providing customers with added theft protection can provide peace of mind as well as assistance if a theft occurs.
Will TikTok Take Over Facebook for Lead Generation?
Smart auto dealers should be considering the future of TikTok and how we can use it to our advantage to sell more vehicles.
Deriving Trust from Consumer Reviews to Power Your Competitive Advantage
Buyers need easy and reliable ways to make decisions quickly. Peer review content is that shortcut.
Podcast: Increase Profits Using Better Marketing
Jason Girdner, the CEO of TECOBI, joins us to discuss how dealerships can increase profits during this time of fluctuation through better advertising, social media usage and customer communication.
The Auto Industry in the Trust Economy
There’s an alternative to institutional trust: crowdsourced customer feedback. The unbiased, aggregate opinion of thousands helps make an informed buying decision.
Playing With Fire
Avoid getting caught up with shiny things by crafting a layered marketing plan that generates results in line with your objectives.
