By Jim Gustke, vice president of marketing at Ooma
In the dynamic realm of auto dealer operations, the importance of Voice over Internet Protocol (VoIP) technology cannot be overstated. As we venture into 2024, seven key VoIP trends are poised to revolutionize the way auto dealers communicate, collaborate and, ultimately, succeed.
From streamlining customer relationship management to facilitating real-time sales interactions, these seven trends aren’t just technological advancements — they’re potent drivers propelling auto dealerships toward unparalleled efficiency and productivity across all sectors of the industry.
Now, let’s delve into each trend to understand its significance and potential impact on auto dealers’ productivity and success.
1. Artificial Intelligence (AI) Integration
AI continues to be a game-changer in the VoIP arena. AI’s potential applications in VoIP for auto dealers are vast, from swiftly analyzing call data to enhancing customer service chatbots and virtual receptionists. However, as questions surrounding AI regulation emerge, it’s essential for VoIP providers and users to navigate this territory cautiously.
2. Mobility and Mobile Apps
With 5G becoming mainstream, mobility takes center stage in 2024. The widespread adoption of 5G networks translates to enhanced mobility and connectivity, empowering auto dealers to engage in tasks such as mobile video conferencing with ease. For VoIP services, a robust mobile app is indispensable. Whether in the dealership or on the go, maintaining seamless connectivity is vital.
3. Hybrid Work Models
Flexibility is key for auto dealers, especially in the current landscape where hybrid work arrangements remain prevalent. Many organizations have embraced policies that allow employees to split their time between office and remote work. VoIP technology seamlessly supports this hybrid approach, enabling employees to connect regardless of their physical location. Look for services that offer advanced features such as video conferencing and chat functionalities, ensuring uninterrupted communication across teams.
4. Sustainability in Cloud Computing
The tech sector’s shift toward green computing extends to cloud services in 2024. Major providers like Amazon, Microsoft and Google are committing to powering their cloud infrastructure with renewable energy, setting the stage for a more sustainable future, which auto dealers can align with.
5. WebRTC Evolution
WebRTC continues to revolutionize the telecom industry by facilitating seamless voice and video communication via web browsers and mobile devices. Its evolution in 2024 promises even more convenient integrations for users, enhancing the overall VoIP experience for auto dealers.
6. Security Enhancement
With data breaches on the rise, security remains a top priority in 2024. Companies are doubling down on encryption, multi-factor authentication, and employee training to mitigate cybersecurity risks effectively.
7. POTS Replacement
The copper sunset is nearly here. The telltale signs are legacy copper phone lines that are poorly maintained, along with rising residential and business phone bills. Millions of devices still rely on these legacy phone lines, from security phone boxes to fire alarm systems and elevator lines that are therefore becoming more expensive and annoying to maintain. One solution for auto dealerships is a POTS replacement device, which provides a highly reliable wireless replacement for the traditional copper line.
As these trends continue to reshape the VoIP landscape, auto dealerships find themselves at the forefront of technological innovation. With these advancements, there’s a prime opportunity for dealers to harness technology for heightened productivity and efficiency. Whether embracing AI or fortifying cybersecurity measures, staying informed is crucial for driving success in the competitive auto industry.
For deeper insights into optimizing VoIP systems and maximizing dealership performance, download the free guidebook – The Complete Guide to VoIP Systems.
Jim Gustke, vice president of marketing at Ooma, specializes in marketing and customer acquisition. Ooma Office recently earned PC Magazine’s Business Choice Award for Best VoIP System for the 11th consecutive year. For more insights into enhancing productivity with VoIP, visit www.ooma.com or connect with Jim at [email protected].
