TruVideo has recently announced the launch of “The Ultimate Guide To Inspection Videos,” a book created specifically to help dealers effectively build trust with their customers through the use of quality technician videos.It’s been well-established that providing quality videos and excellent communication during a service visit can help build a sense of trust between dealers and customers. However, many technicians and service professionals have trouble getting started and need a blueprint for what makes a compelling and successful video.
The Ultimate Guide to Inspection Videos serves as a step-by-step guide to impactful videos in service departments, starting with getting buy-in from your technicians and advisors and going all the way through making the highest quality inspection videos for your customers every time. In addition, The Ultimate Guide to Inspection Videos also covers everything from overcoming objections from technicians, to preparing for launch, to best practices for performing and recording vehicle inspections.
“There are a variety of elements that go into the launch and development of successful inspection videos. This book is one way we are able to amass our knowledge in this area and give back to the fixed ops community in a tangible way,” said Warner Jones, author of the book and senior vice president of product for TruVideo. “We are finding that inspection videos have become a non-negotiable feature and are invaluable when building trust in the service lane.”
Leo Felipe, director of service at Quirk Cars in Braintree, Massachusetts, agrees with the sentiment, saying, “Before inspection videos, my advisors and techs were seldom on the same page. The advisors thought the techs were overselling services and repairs, and the techs felt like the advisors were miscommunicating their recommendations. Now we’re all pulling in the same direction.”
The Ultimate Guide to Inspection Videos is available now and can be ordered here.
For more information on TruVideo, visit https://truvideo.com/ai/.
