In this episode, Rapid Recon founder Dennis McGinn speaks with Edward French, president and principal of Autoprofit.
They discuss trade-in practices and appraisal effectiveness.
In this time of low inventory levels, French recommends that dealers treat used car appraisals as the very best lead we have at the dealership.
For more from Rapid Recon, visit rapidrecon.com.
For more Your Place episodes, where McGinn welcomes guests to chat about retail automotive markets, strategies and insights, click here.