vice president of sales & marketing for Activator Dealer Solutions
Unlocking the Value of Your Data. Don’t Let it Go to Waste.

Explore expert Bobby Gaudreau’s insights on overcoming data challenges in auto dealerships, focusing on CRM and DMS optimization for marketing success.

Unlocking the Value of Your Data. Don't Let it Go to Waste.
How to Identify & Target High-Intention Customers with a Customer Data Platform, Part 2

It’s no longer enough just to have data in a neat place. It’s about using that data to drive engagement and to provide those right experiences every single time.

How to Identify & Target High-Intention Customers with a Customer Data Platform, Part 1

Improve your dealership’s customer experience and keep customers engaged.

Adapt or Fade, Part 2

Some retailers have thrived while others have failed. Here are some ideas and action items that you can start putting into practice today.

Adapt or Fade, Part 1

Dealers can learn from the missteps brick-and-mortars have gone through, and learn how to better adapt their businesses.

Podcast: Using Your CRM to Communicate with Customers

Bobby Gaudreau of Dominion Dealer Solutions on using your CRM as a communications tool in today’s ever-changing environment.

Bobby Gaudreau podcast