In this Executive Spotlight interview, Jason Girdner, the CEO of TECOBI Inc. speaks with AutoSuccess’ Brian Ankney.
Tune in to the video to learn about the changing dynamics of customer communication in the automotive industry.
Jason and host Brian Ankney focus on leveraging text messaging for more efficient and customer-friendly interactions.
Jason explains how texting is a crucial tool for establishing initial contact with customers, and suggests sending a text message first to build rapport and earn the right to make a phone call.
The conversation also delves into the potential dangers of salespeople using personal phones for communication, emphasizing the importance of avoiding TCPA violations and maintaining centralized communication through a CRM system.
Watch the video above to learn more about this and more!