Podcast: Finding Accountability in Your Marketing Efforts
Valerie Vallancourt of Outsell speaks on increasing the effectiveness and accountability of your marketing efforts.
Loyalty Versus Retention
Customers become loyal when they think you have gone the extra mile. The days of saying, ‘We’ll treat them right and they’ll come back’ are pretty much over. Everyone treats their customers right in this market.
Continuing the Incredible Climb
“People can be resistant to change, so you break that resistance down by embracing it, understanding it and putting focus on it. By embracing it, our team adapts to change pretty well.”
National Credit Center Launches New Website
The newly redesigned website offers visitors richer insights into how the Company is helping Automotive Dealers with customer decisioning and acquisition.
Dealer Marketing Performance Metrics: How to Tell What’s Working
Every one of your marketing channels is raising their hand on linked sales saying, “Me, me, me, I get the credit!” If they can’t prove a direct sale, vendors should at least be able to prove influence.
How to Measure Purchase Intent and Manage Inventory Using Social Media
Marketers have learned to use these platforms to collect data, target customers and engage directly with them. Advanced technologies enable marketers to access vast amounts of information using tactics such as keyword performance metrics and attribution modeling
Podcast: Building a Dealership for the Future
Chris Lee, general manager of McCarthy Chevrolet, speaks with us on how to build a dealership to take on the future. mccarthychevyls.com
Out of the Red and Into the Black
The dealership was out of touch with what the market demanded. In a little under a year and a half’s amount of time we’ve been able to move it to the modern way of doing business.
What’s The ROI on my Digital Advertising?
We have different piggy banks in the automotive industry. Dealers need to deposit local, profitable sales and service transactions into their piggy banks to measure growth and success. I wrote this article in hopes of gaining feedback and insight on a subject where I believe our industry could improve.
In a Jetsons’ World, It’s the Flinstone Mentality That Will Win
But as we continue to try to keep up with constant innovation and make sense of this whirlwind of information, a lot of us have forgotten the most important part of our business: relationships.
Mastering Marketing for Your Community
The idea of marketing is quite complex. It may be best to describe advertising as a perception. Regardless of the direction you are headed with your message, be cautious that you are branding your business and dealership. Keeping the theme consistent is best so that one does not confuse the audience and ensures the message you want to convey is the content you deliver to the future customer.
Sales Tips for Email Marketing
You’ve captured my attention, made me stop browsing my emails and I think I’m interested in the cars you’re selling. Now what? Is it time sensitive? Do I need to download something? Make an appointment? Tell me plain and simple what to do next.
