Podcast: Boosting Lease Retention with Phone Campaigns
Michael Markette of CallRevu joins us to discuss using the phones to boost your dealership’s lease retention numbers. callrevu.com
Are Your Customers “Attitudinally Loyal” – And Why Should You Care? (Part 1)
Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral loyalty refers to your repeat customers. They continuously buy vehicles and service from your dealership over time, out of habit or necessity.
Stop Trying to Go Viral! Quality Video Content Drives Leads
We’ve all heard a story about a small business somewhere that experienced amazing success because of a viral video. These stories are few and far between, but like an urban legend their power grows, propagated by social media experts. As a result, some dealerships are spending time, money and energy trying to create cute and funny videos in the hopes they’ll go viral.
Advertising is a Four-Letter F Word: Fail
Advertising is about traditional tactics and branding. Modern marketing is about content and bonding. The main difference is the storytelling. Your dealership offers a lifestyle product — the creative opportunities are plentiful, and yet most of you take the easy way out and “spray and pray.
Not All Dealerships Are Experiencing a Sales Slowdown: How Dealers Are Coming Out on Top
If you’re a glutton for auto industry news like I am, I’m sure you’ve seen a volume of articles around “2017 auto sales plateaus,” “new vehicle slow downs,” and “auto cycles ending” over the last few months. And, as we move into the second half of the year, these talks of an industry slowdown continue.
New Vehicle Sales Up 11%
The dealership’s digital results have been impressive, as well. In February 2017, when Team Velocity first came on board, the store had an 8 percent conversion rate, with 175 total conversions. In August, those numbers have jumped to 15.28 percent, with 609 total conversions.
Call Them to Action
Imagine this scenario: You are a car salesperson, and you’ve been working with a couple looking to buy a new vehicle. You’ve greeted them and established a great rapport. They’re excited to drive home in something new that day, and you’re excited to make the sale. You’ve worked with them and narrowed down their options to one vehicle, their future vehicle.
Dealership Marketing to the Millennial Generation
Millennials are the first generation of “digital natives” whose appreciation and knowledge of technology shapes how they shop. With unlimited product information, online reviews, pricing comparisons and more at their fingertips, marketing and retail have forever been changed.
Podcast: Redefine Your Marketing Message
Brian Barlow of Pineapple Crush talks about the difference between advertising and modern marketing, and how to reach consumers with your dealership’s message. pineapplecrushed.com
Advertising is a Four-letter F word: Fail
All you guys are traditionalist, you can’t get out of your own way and then you get mad at the marketing guys because you can’t figure out the system. Figure this out. Stop advertising!
Wild West Days Are Back
Many dealers dipped their toe into Facebook ads with a tiny $500 or $1,000 spend and decided it was not for them. How many cars would you have sold in the 1990s with a $500 spend in direct mail or newspaper ads?
How to Preserve Dealer Revenue in a Sales Downturn With Live Chat
Have you ever heard the aphorism, “a rising tide lifts all boats”? John F. Kennedy was surely right when he spoke about the economy; when there’s market growth, even the average dealer profits. Unfortunately, sales are beginning to slow in the auto industry, and we have low tides on the horizon.
