Podcast: Artificial Intelligence and Machine Learning
Eric Brown of LotLinx speaks with us about using artificial intelligence and machine learning to connect with your dealership’s customers and to serve them more effectively.
Top Online Resources for Auto Dealers
Having go-to resources for running the business, getting licensed as an auto dealer and remaining compliant with state rules and regulations is a necessary component of running a successful auto dealership.
The Return Of SEO: How Content Marketing Can Revive Your SEO And Brand
Is your dealership ready to go all-in on a content marketing campaign? The benefits content marketing can create for both your dealership’s brand and SEO efforts are proven to create a lasting impact.
Buy My Stuff — Right Now!
If it is superior to the competition, you need to explain how and why. Don’t try to simply tell the market what it wants; that will never end well.
A New Service CRM: Mobile Lane and Shop Platform Streamlines Customer Experience
Implementing new technology and changing processes are massive undertakings. See how one dealership ensured the correct decision was made the first time.
A Vision For Success: How Your Many Marketing Pieces Tie into a Single Strategy
Whether you’re looking at launching an SEO campaign, dedicating resources to monitoring your digital reputation or reviewing content for your Website, digital marketing in today’s world has become a complex, many-headed beast.
Master of All: Why Executing on Just a Few Marketing Channels is No Longer Good Enough
To be truly competitive in such a landscape, dealers increasingly have to be not “jacks” of all marketing channels, but masters of all marketing channels.
Making the Shift: Why Switching to Digital Marketing is Valuable
Digital marketing is one of the greatest resources available for dealerships right now. If marketing of any kind isn’t already a part of your budgeting plan, why not?
Dominion Dealer Solutions’ New Dynamic Reports Portal Provides Immediate Access to Marketing, Success and Engagement Reporting
The Dominion Dynamic Reports Portal is one feature of our direct marketing solution which offers almost 20 years of experience providing multi-channel marketing for dealerships, dealer groups, and OEM’s.
Understanding Rewards
A solid rewards program is not trying to trick the customer into doing business but thank them for their business in a meaningful way.
Slow and Steady Never Wins When It Comes to Your Website
Pole position on the racetrack is important, but it doesn’t guarantee a win. It is, however, strongly correlated with top-five finishes, including first place. Think of your Website like a race car. When you consider its value and performance relative to selling cars, a blazing-fast Website is your marketing cornerstone.
Equitable Deals from Equity Data
Over the years, Morehead Honda has seen many changes in the automotive sales industry — both in automotive technology and in the way consumers shop for vehicles. To meet the needs and demands of the modern automotive customer, Morehead has developed new ways to provide sales and service opportunities to its customers.
