Dealership Managers Were Set Up to Fail
Dealers have been increasing digital marketing investments for years but more recently the online marketing machine is running out of gas. Dealers are spending more on marketing and selling fewer vehicles. Net profit margins are down as healthcare, insurance and financing costs increase.
Five Steps to Improving Video
Use videos to display the automobiles being sold in new locations, away from the dealership and buildings associated with all the negative aspects of buying a car.
Challenging Myths: Auto Dealership Lead Performance Reports
While doing research for an upcoming book, I asked marketing managers and GMs how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month are the ultimate KPIs, many dealers have flat-to-declining sales.
Insanity: Doing the Same Thing and Expecting Different Results
Over the years, there has been a slow evolution of how we do business in the automobile industry. Essentially, not much changes and, if it does, it’s so slow that it is imperceptible.
How to Boost Dealership Sales Using Geo-Targeting
Geo-targeting even tells you who is in the market to buy a car. It can make it possible to reach every person on a mobile device who is looking for a particular car to see ads from the nearest car dealership.
Digital Marketing Is a New Tradition
Digital marketing is part of the tradition now. Embrace the advantages that it brings. Welcome it to the fold and let it help spread your message to more consumers than ever.
Outbound Calling Lease Retention Best Practices
Outbound calling remains an effective component in a highly efficient lease-retention campaign. Like any other targeted campaign, many customers want you to proactively call them and present personalized offers.
Sustainable Excellence in the Customer Experience: Start with Your Employees
What keeps a business going strong, year after year, for close to 65 years straight? At Ricart Automotive Group, the answer is uncomplicated: an unwavering focus on the customer from Day One.
Why You Should Use Only Three Homepage Banners
Dealers use homepage banners as a main way to let car shoppers know about their deals and specials. While there is some value to them, too many general managers create and place far too many on their site.
Podcast: Metrics for High-Performing Websites
Outsell’s Amanda Meuwissen joins us to discuss the metrics that separate high-performing Websites from ineffective online efforts. outsell.com
Your Best Defense is a Good Offense
The military adage “the best defense is a good offense” applies to selling cars, as well. If you keep moving forward, attracting new customers and advancing those customers down the path to purchase, your competitors are eliminated from consideration.
Podcast: Boosting Lease Retention with Phone Campaigns
Michael Markette of CallRevu joins us to discuss using the phones to boost your dealership’s lease retention numbers. callrevu.com