Are You Letting Revenue Slip Through Your Service Department?
For every sales piece you create to drive new car sales, you should think about how this could also drive revenue for the other departments.
Traditional vs. Digital Marketing in 2018
Dealers that have a well balanced diet of traditional media, sprinkling in direct mail too, and a solid digital offering are the dealers seeing the best results.
Your Guide to Customer Loyalty Starts with Your Digital Strategy
To stay in sync with your customer base and maximize your exposure, you need to move more of your business presence and marketing online.
The Weakest Link in Data Attribution
Since all channels are not equal, how do you know where to invest your ad dollars for the best ROI, especially when you have so many touch points to consider?
Ways to Increase Your Customer Engagement
When you take the initiative to refresh your brand and strengthen your online presence, you help ensure your dealership’s longevity and brand awareness within the automotive industry.
Three Rules for Maximizing Your Service Marketing ROI
Many dealers will sign up for a marketing product or service campaign with the intention of bringing more customers into their service department in order to increase their customer pay business, improve owner retention, raise CSI and, of course, build net profits.
Making the Shift: Why Switching to Digital Marketing is Valuable
As a Millennial, I will be the first to admit that I’m actually a little old fashioned. I still take notes for everything by hand in a notebook and I still get books from the library on a weekly basis instead of downloading them onto any kind of e-reader.
Turning in the Right Direction
Sometimes, to make a difference and turn things around, a leader must throw out the old playbook and write a new one.
That is exactly what General Sales Manager Les Nunez did two years ago when he arrived at Lou Bachrodt Mazda, located in Coconut Creek, Florida. Fast forward to today, and those changes are showing up on the bottom line.
Trusting the Machine
Eric Brown of LotLinx on how AI and machine learning can allow dealers to add the human touch to sales.
Emerging Frontrunner: The Power of Video
Armed with this knowledge, it’s time to take a look at your dealership’s video strategy. How does it fit into your greater comprehensive marketing approach? Are you leveraging this channel to its full potential right now and giving yourself a foundation to build on in the near future?
Mission Improbable
Running a dealership is hard, it’s competitive and it isn’t easy. Adding a technology integrator into the mix shouldn’t be part of the job description.
A Different Way to Sell on the Service Drive
How do we lose so many customers between the sale of the car and their return to service to have it maintained? It is a well-excepted notion that customer retention involves all departments, but the service drive seems to be Ground Zero in making customers loyal.
