Sales Tips for Email Marketing
You’ve captured my attention, made me stop browsing my emails and I think I’m interested in the cars you’re selling. Now what? Is it time sensitive? Do I need to download something? Make an appointment? Tell me plain and simple what to do next.
Dealership Managers Were Set Up to Fail
Dealers have been increasing digital marketing investments for years but more recently the online marketing machine is running out of gas. Dealers are spending more on marketing and selling fewer vehicles. Net profit margins are down as healthcare, insurance and financing costs increase.
Five Steps to Improving Video
Use videos to display the automobiles being sold in new locations, away from the dealership and buildings associated with all the negative aspects of buying a car.
Manheim’s Marketplace to Deliver Omni-Channel Experience
“Manheim’s vision is to transform our operations into a seamless, 24/7 marketplace that enables our clients to buy and sell vehicles and solutions effortlessly,” said Grace Huang, president, Manheim Inventory Solutions.
Stronger Together
The experts are predicting trends for the industry that may or may not come true, and dealerships need to have plans in place for any eventuality. And, if 2017 taught us anything, it’s that nature can always have the final say in how we do business, or if we can open at all.
How to Boost Dealership Sales Using Geo-Targeting
Geo-targeting even tells you who is in the market to buy a car. It can make it possible to reach every person on a mobile device who is looking for a particular car to see ads from the nearest car dealership.
Digital Marketing Is a New Tradition
Digital marketing is part of the tradition now. Embrace the advantages that it brings. Welcome it to the fold and let it help spread your message to more consumers than ever.
Sustainable Excellence in the Customer Experience: Start with Your Employees
What keeps a business going strong, year after year, for close to 65 years straight? At Ricart Automotive Group, the answer is uncomplicated: an unwavering focus on the customer from Day One.
Testimonial Builder Elects Greg Gifford to its Board of Advisors
Testimonial Builder, the premier mobile app for filming and syndicating video reviews, announced that Greg Gifford has been elected to its Board of Advisors. Greg is recognized internationally as a leading SEO expert.
How to See a Strong Return on Your Dealerships’ Marketing Investments
Having strong marketing efforts for your dealership, or any business, in 2017 is a non-negotiable business strategy. With marketing efforts, the expression “you gotta spend money in order to make money” is definitely true. But with so many options available for businesses, how do you know what will work for your dealership?
