Greetings from a New Partner
Hello, AutoSuccess readers! Since this is the first time you’re seeing my face, I feel I should properly introduce myself. I’m Sean Donohue, and I am a group publisher for Babcox Media, a media company that is aligned heavily in the automotive aftermarket, heavy-duty fleet equipment and powersports industries. And now, thanks to our new
The Texas Three-Step: A Three-Stage Marketing Play That Will Set Your Phones on Fire
It always seems that the more personal a marketing plan is, the more effective it is. Engagement is the premise behind this monster. Let’s begin with what you’ll need.
The Value of Video Learning
Video learning has exploded over the past few years. OEMs use it extensively with everyone from sales professionals to technicians for new model learning, continuing education certifications and more.
AutoSuccess is Growing, But Still Keeping Our Eye on the Mission
After 16 years of publication, AutoSuccess is starting an exciting new chapter. Our magazine recently joined the Babcox Media family, and will have resources available to us as never before. Babcox is a privately held, family-owned company headquartered in Akron, Ohio. The company started in 1920 with a publication titled India Rubber Review — still in
The Importance of Employment Branding
Employment branding: a company’s reputation as an employer, or how great a place it is to work — a must for today’s prospective employees. Dealerships have always placed a heavy emphasis on attracting consumers and cultivating a company brand for them, but with Millennials now making up the majority of the workforce and consumer base,
The ROI of Relationships: Get to Know Your Most Valuable Customers
Dealerships that identify their most valuable customers immediately set themselves up for success. They know there’s power behind the relationships they build with shoppers, and the more they interact, engage and improve the customer experience, the more loyalty and trust they’ll gain. Relationships take work. In fact, building relationships can sometimes seem like a lot
Cut Through the Noise with Omni Channel Marketing
From the moment you open your eyes until the second you turn off your phone and lay your head down to sleep, there are a multitude of companies competing for your mind and dollar space. You’re bombarded by persuasive imagery and language produced at a rapid rate and output — all designed to prompt a
Success Story: A Vision of Excellence
Delivering 30+ sales per month from the service lane through a vision of commitment to their team, a strategized marketing plan and a deep focus on data, Lithia Hyundai of Reno unveiled an innovative plan to profitability.
GOAL FOR 2017: Improve Customer Retention
Every year brings a new list of New Year’s resolutions. Make 2017 the year you significantly improve customer retention. Keeping satisfied customers returning to your dealership will not only make you more money in the long term; it will also have a positive impact on your standing with your OEM. This resolution may appear on
Three Trends That Are Revolutionizing Automotive Internet Marketing
Marketers know that a shift in customer behavior brings challenges in targeting the right audience. According to a recent survey published in The Wall Street Journal, 2016 marked the first time that consumers bought more products online than in physical locations. Respondents said that 51 percent of their purchases were made on the Internet, compared