Digital Marketing Is a New Tradition - AutoSuccessOnline

Digital Marketing Is a New Tradition

Digital marketing is part of the tradition now. Embrace the advantages that it brings. Welcome it to the fold and let it help spread your message to more consumers than ever.

Thanksgiving, Christmas, Sunday dinners with the family — traditions make us feel comfortable. They bring about feelings of good times and ease. Take a moment, and I’m sure you can think of one or two of your own traditions that give you all the feels. Think about how your traditions have evolved over time. At one point, family dinner may have included immediate family only. But as life happened, your kids grew older and they began to bring spouses and then the grandkids along. Maybe they introduced their own traditions such as watching the parade rather than football or tried to slip a vegan recipe into your otherwise meat-hearty feast.

Whatever the reason, you started catering to a broader audience. The same applies to your marketing strategy. Digital marketing has been around for years, but rather than treating it like the overbearing, know-it-all neighbor that drops by unannounced, we must welcome it like the daughter-in-law that got your son to finally move out (still not sure what she sees in him).

Spread Your Message

You know who your traditional customers are — the ones who connect with the TV spots you’ve been airing for years, hear your voice as they drive to work and recognize your billboards. These same customers have grown with the times and appreciate your online brand too. They interact with your Website and share your message with their family.

Adaptation has always been part of growing a business. We need to stop talking about newspaper, TV and radio as antiquated traditions that digital marketing will replace. You don’t replace good traditions — you add to them.

Digital marketing is part of the tradition now. Embrace the advantages that it brings. Welcome it to the fold and let it help spread your message to more consumers than ever.

Now please pass the potatoes.

Mark Lozano

You May Also Like

New Research Reveals Age and Gender Differences in Vehicle Add-On Purchases

Are there certain age/gender demographics with a higher propensity of purchasing any specific set of VPPs? This study sheds light on consumer preferences and priorities when it comes to safeguarding and maintaining vehicles.

study about age and gender differences - man and woman

By Tom Oscherwitz, VP of Legal and Regulatory Advisor at Informed.IQ

When consumers purchase cars at an auto dealer, they often buy supplemental products and services called voluntary protection products (VPPs). These provide additional coverage and protection for certain vehicle components or services not covered by or beyond the manufacturer's original warranty. 

How Generative AI Is Impacting Auto Lending Compliance

What is often left out of recent headlines, is the extraordinary power of AI to reduce harm, including fair lending and discrimination risks.

5 Predictions for Front-Line Chat Solutions

In the next few years, prepare for a chat solution that must act like a personal greeter to every customer who visits your digital showroom.

Maximizing Fleet Uptime: A Dealer’s Guide

This guide provides actionable insights for dealers to ensure their fleets are always on the move.

Your Service Department’s Undervalued Opportunity: Streamlining RO Stories

Consider how much time repair event stories take to write. Now, multiply that by the number of technicians employed at your dealership and you could easily be wasting hundreds of technician hours every month.

Other Posts

You Want Me to Pay for WHAT?!

Arming yourself with this firsthand knowledge will let you make informed decisions and allocate your budget toward increased profitability in ways you simply cannot hope to when you’re playing telephone with your manager charged with executing on marketing.

Wikimotive, trade shows, marketing,
Crafting a Cohesive Brand Identity

Upholding a cohesive brand image is vital. Learn how photography plays a pivotal role in reinforcing a dealership’s professionalism.

Crafting a Cohesive Brand Identity The Impact of Professional Photos in Maintaining Consistency Across Marketing Materials
Is Marketing Both the Problem and Solution for the EV Market?

Marketing can answer consumers’ questions and demystify the EV buying journey.

Is Marketing Both the Problem and Solution for the EV Market? myAutoIQ article
Scalpel or Machete? Cut Marketing Wisely

Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.

December 2023 cover feature-Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.