Finding your Audience
Crafting appealing content is the easiest way to make a sale, because readers are already interested in what you have to say.
The Data-Driven Dealer Series, Part 2: Reach Your Audience
Keep the lines of communication open with past buyers, even if you don’t expect them to be in the market for a new vehicle just yet.
Outsell Integrates Audience Acuity’s Data for AI-Driven Marketing Automation Platform
Audience Acuity’s Super Identity Graph has been selected by Outsell for integration into their AI-driven marketing automation platform. Audience Acuity’s identity graph contains 6 billion data points describing 243 million American consumers.
How do You Create the Ideal Customer Base to Market To? Ways to Build the Audience You Want from Scratch
We, in the automotive marketing industry, toss around the phrase “customer base” a lot, but have you ever stopped to consider the power of knowing who you should market to — and then actually have the ability to market to them?
How to Juggle More than One Target Audience
Juggling more than one target audience is a task that every business has to overcome at some point and is something that will constantly shift as the industry continues to change over time.
Data Is the New Oil: Revolutionizing the Automotive Industry with Integrated Solutions
Dealerships that harness the predictive power of data can anticipate maintenance schedules, predict the optimal time for car replacements and personalize marketing to reach customers with the right message at the right time.
Understanding Your Market: Insights on Customer Retention and Conquest Opportunities
Brand retention and defection numbers can be tough to look at, but they can be a great guide to finding new customers.
Dealer Insider with April Rain and Joe Shaker
Joe and April discuss the critical role of connectivity and collaboration among manufacturers, dealers, tech innovators and investors — and more!
AutoWeb Inc. Relaunches UsedCars.com
Connecting dealerships with eager buyers, this platform offers unparalleled exposure to millions of monthly visitors.
Back to the Future: Hybrids Offer Alternative to Electric Vehicles
A collaborative effort could not only revitalize consumer interest in hybrids but also position auto dealers as advocates for a greener future.
