Bill Wittenmyer on Dealership Staffing and Sales Strategies

Executive Spotlight with Bill Wittenmyer of DealerOn

Bill introduces a new program that provides a personalized shopping experience, matching customers with the right inventory based on their preferences, while emphasizing the need for the industry to remain proactive and adaptable amidst economic challenges.

In the AutoSuccess Executive Spotlight, host Brian Ankney interviews Bill Wittenmyer from DealerOn, discussing the current challenges and strategies for car dealerships.

Dealerships are struggling with staffing and performance due to a significant portion of salespeople and managers being new to the industry post-COVID. This lack of experience affects their ability to negotiate and manage effectively. To address this, dealerships need to focus on training, either in-house or through external resources, to enhance sales skills and provide a better customer experience.

High interest rates are a challenge, especially for younger buyers unaccustomed to such rates, Bill says, noting that dealers need to educate customers and leverage manufacturer incentives to make financing more attractive.

Bill introduces DealerOn’s new Signals Program, aiming to provide a personalized shopping experience similar to Netflix’s recommendation system. This technology helps match customers with the right inventory based on their preferences.

Watch the video above to learn more about adapting to current market conditions, investing in training and technology, and maintaining a proactive approach to ensure continued success in the automotive industry.

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