Click-Through Rate: The Building Block of Successful Digital Campaigns
Digital marketing, at its worst, isn’t much better than putting up a billboard next to the highway and hoping that someone who’s interested in your message actually sees it.
Your Best Defense is a Good Offense
The military adage “the best defense is a good offense” applies to selling cars, as well. If you keep moving forward, attracting new customers and advancing those customers down the path to purchase, your competitors are eliminated from consideration.
Give Your CRM Good Data for More Profitable Customer Connections
One constant message we send to customers is that their CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition and retention. Now, some dealers may think advertising is the most effective way to reach customers. Advertising
Podcast: Redefine Your Marketing Message
Brian Barlow of Pineapple Crush talks about the difference between advertising and modern marketing, and how to reach consumers with your dealership’s message. pineapplecrushed.com
Content Matters: How Telling a Story Hooks the Customer
Think back on advertisements in the past that left you with a good impression of a company or brand. Did they make you want to talk about the ad content with someone, or even move you to action?
Historic Opportunities: Advertising Has Evolved — Have You?
Through most of American history, people got their news from a newspaper and that’s where auto dealers, desiring to reach this audience, placed their advertising. Radio then came along and grabbed a slice of the public’s attention and dealers followed suit. Later, with the addition of television to American homes, dealers were able to show
Four Steps to Success with Direct Mail
Direct mail is a powerful tool for driving business, but only if used correctly. Follow these four simple steps every time and you are guaranteed to have a successful campaign.
AutoSuccess Rolls Out New Website, eNewsletter to Connect With Users as Never Before
As ways to serve our audience better than ever before, we are proud to present the next stages of our evolution at AutoSuccess, launching this week.
A New Chapter for AutoSuccess
Last month, AutoSuccess began an exciting new journey — one that will allow us to take our mission of serving automotive sales professionals to the next level. After 16 years as a solo publication, AutoSuccess has joined the Babcox Media family, giving us greatly increased access to resources and expertise. With the tools now available
Flip the Script and Sell More Cars
I spend quite a bit of time in the industry providing lead management tips and advice to help dealers sell more cars, and arguably the most important advice I give pertains to communicating with customers. Let’s face it: Good communication can make a sale; bad communication can break it.
