In this AutoSuccess Executive Spotlight, Brian Ankney hosts Shannon Wischmeyer and Travis Siebert of Dealer Pay to explore the evolving landscape of payment processing in the automotive dealership sector. They discuss the transition from traditional cashier systems to more personalized and technology-driven solutions, emphasizing the importance of meeting customer demands for convenience and efficiency in payment methods. The conversation reveals how Dealer Pay facilitates seamless transactions through mobile payments, wireless payment terminals and integrated dealership management systems (DMS), significantly enhancing the customer service experience and operational efficiency.
Wischmeyer and Siebert highlight the advent of mobile service operations, where services like oil changes are performed at the customer’s driveway, showcasing the flexibility and security provided by Dealer Pay’s solutions. They also touch on the regulatory landscape surrounding surcharges and how Dealer Pay assists dealerships in navigating compliance issues, further stressing the hands-on training and support Dealer Pay offers to ensure successful implementation and usage of their system.
The interview delves into the specifics of Dealer Pay’s technology, such as the ability for service advisors and sales teams to process payments directly and offer customers various payment options, including mobile and contactless payments, as well as innovative solutions like “buy now, pay later” options for larger service jobs. This approach not only streamlines operations for dealerships but also significantly improves the customer experience by offering a plethora of convenient payment methods.
Wischmeyer and Siebert illustrate how Dealer Pay’s integrated solutions have saved dealership employees time, improved accounting accuracy, and enhanced customer satisfaction across the board.
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