In this Executive Spotlight interview, Owen Moon of Fixed Ops Digital speaks with AutoSuccess’ Brian Ankney.
Moon shares insights into the importance of evolving online service marketing, noting the industry’s reliance on outdated methods like direct mail and email marketing. Moon stressed the necessity for dealerships to enhance their service web pages with informative content and specials, moving beyond basic, cookie-cutter designs to attract and retain service customers.
He also discussed strategies for converting warranty customers to customer pay and the role of education and information in building trust and retaining customers.
Moon also touched on the impact of AI in the automotive service industry, advocating for its role in complementing human efforts rather than replacing them.
Moon’s approach focuses on educating both dealerships and consumers to foster long-term relationships and improve the service side of the automotive industry.
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