UTM Codes: What Auto Marketers Need to Know
If you’re an automotive marketer, you are likely already using Google Analytics to track the success of your marketing campaigns — factors such as traffic source and clicks.
Podcast: Out-of-State Sales, Registration and Transactions
Jay Nieman joins us to discuss dealing with out-of-state sales and the associated registration and titling transactions.
FIXED OPS DIGITAL Joins CDK Global Partner Program
Using proven strategies, Fixed Ops Digital gives their dealer partners an edge against direct competitors and national third parties when it comes to finding and winning service business in their market.
CDK Global to Acquire ELEAD1ONE
ELEAD1ONE’s automotive retail front office applications and integrated customer service platform to complement the diversified product and service portfolio of CDK.
Experian Redefines Marketing to Help Automotive Brands Better Engage and Connect with Car Buyers
This new solution lets automotive marketers identify potential customers more precisely and have more meaningful interactions.
Subscription Isn’t Just for Selling Cars
Subscription marketing has been around for a long time; now it is even in the auto industry. Every week you see something about subscription marketing in another periodical.
Binging on Google Adwords is an Unhealthy Diet: Add Some SEO
The most common marketing decision (blunder) that auto dealers make in an attempt to accelerate sales is to blindly increase their Google AdWords investments. While AdWords is a critical part of a competent online marketing strategy, dealers are overspending.
5 Most Important Parts of a Successful Direct Mail Letter
Creating a successful direct mail letter is as much about what you don’t write as what you do.
Podcast: Traditional Versus Digital Marketing
Troy Spring joins us to discuss traditional versus digital marketing and what might work best for your dealership.
How to Live Happily Ever After with Your Agency
Your agency should be your partner, assisting you, helping grow your business and taking the burden of everyday marketing intricacies off your plate.
Are You a Spammer?
Are you having issues with emails going to junk folders? Your emails not being delivered as you expect? Are customers reporting you as spam?
Dealers Need the Right Tools to Compete in a New Sales World
“When I started working in auto sales in 2008,” said Chip Alvey, eCommerce director at Oxmoor Auto Group, “we used to get our leads via fax. Can you believe that? A fax.”
My, how things have changed. Ten years later, Oxmoor has retired the fax and now equips its staff with cutting-edge technologies such as artificial intelligence to ensure they acquire the best leads and are presenting their consumers with timely and relevant information.
