Your Dealership Needs to Leave These Marketing Mistakes in 2018
With a new year here, it should bring on new goals, ideas, strategies and tactics for your online marketing. Most of you reading this did not finish first in your region, as there can only be one winner.
Will the Real Automotive Customers Please Stand Up?
It’s no secret that automotive dealers have inventory that appeals to a specific audience. Dealers know that consumer preferences on makes, models, fuel types, colors and technology can differ from person to person, based on their location and life stage.
5 Steps to Increase Video Marketing ROI
If your dealership has a video marketing strategy, you already know that videos are an effective way to differentiate your dealership from the competition, as well as to increase website visitors, leads and sales.
How to Stay Ahead, Connect With and Verify Today’s Car Buyers for a Successful Close
Part of understanding buyers is developing a complete view of them, which can aid dealers and their preferred lenders to offer more specialized and customer-focused service, while also helping to mitigate risk.
Outsell Kicks off the Year with Industry Award Wins for Innovative Automotive Marketing
Brian Pasch of PCG Companies announced that Outsell won a 2019 AWA Award in the Marketing Automation category for their Outsell 5.2 platform.
Outsell Launches 5.2 with More AI-Driven Features for Automotive Marketers
Platform now integrates direct mail with digital marketing, for a truly cross-channel solution; new channel integration with Conquest product and ability to promote specific inventory in social ads make Outsell 5.2 a standout marketing automation solution for the auto industry.
Setting Up Your 2019 Automotive Digital Marketing Strategy for Success
This is it: 2019 is here! It’s time to get digitally organized.
Save Money With Evergreen Videos
One of the biggest mistakes I see dealers make with video marketing is the use of a “single purpose” video strategy. This strategy involves purchasing multiple different video types from multiple different video providers in order to have the right video content for various marketing touchpoints.
AI Marketing: Help Your Customers Beat Option Paralysis
Effective marketing means more than just spreading the word that your dealership is open for business and hoping customers find vehicles they might want on your lot. This approach might have worked for previous generations of dealerships, but today’s customer has evolved.
Can Your Dealership Truly Afford to Rely on a Program Website?
Thanks to an ever-changing online landscape and perpetually shifting customer shopping behavior, it is beyond crucial for your car dealership to be on the cutting edge when it comes to its website. However, achieving this goal does not always happen with a program website.
Public Relations: The Non-Traditional Way to Get Your Dealership Noticed
Many automobile dealers don’t take advantage of the opportunities available to them through public relations (PR). It might be because they don’t think it’s really necessary … or maybe it’s due to the common misconception that PR and a dealer’s typical monthly advertising are essentially the same thing.
Measuring Vanity Metrics Vs. Actionable Metrics
Measuring your dealership’s website traffic is a key factor in determining which digital marketing channels are profitable and which are not. With all of the various marketing options out there for your business, are you really sure that your dealership is measuring what truly matters most?
