Marketing Archives - Page 9 of 23 - AutoSuccessOnline
Outflank the Competition with Proven Data-driven Marketing Techniques

The days of one-size-fits all marketing campaigns are long gone. Learn how tapping into the power of data, you can create better customer experiences, boost acquisition and retention, and maximize revenue.

Dealer-FX Is Now A Preferred Marketing Partner Of Mitsubishi Motor Sales Canada

Dealer-FX makes it easy to build strong relationships through data-driven and on-target social and digital programs designed to connect with customers.

Millennials! What Are They Thinking?

Whether they are browsing from their home, office or kid’s ballgame, tech-savvy customers positively respond to efficacy, transparency and personal control.

5 Rules of Engagement for Service Customers

You’re competing with the aftermarket like never before. Will you aggressively go after these customers or simply wait for them to show up? Have your advisors been properly trained on how to sell appointments? Don Reed of DealerPRO Training lays out vital rules for service advisors.

Team Velocity Raises the Bar on Lead Generation with Enhancement to New Texting Platform, Apollo Text

To meet these expectations, Team Velocity combined its revolutionary technology platform, Apollo, with the preferred communication method of its consumers, creating a mobile app that allows effortless interactions between dealers and customers through text.

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

Dealers who want to elevate their ORP from a marketing tool to a relationship-building tool can learn proven strategies in this free eBook.

Podcast: Marketing to Today’s Consumer

Amy Hughes, senior director of dealer intelligence at Experian, joins us to discuss marketing to today’s consumers.

Digital Retailing — the Missing Ingredient in Your Marketing Mix

Digital retailing provides a “self-service” experience option for the customer who wants to start the buying journey online. If they graduate to a “full-service” customer at the dealership, the hand off is seamless with the right DR platform.

Boost Recall Response Rates with Video

In 2018, owners of 32.7 million vehicles in the U.S. were notified of a mandatory recall by the National Highway Traffic Safety Administration, and OEMs issued another 14.5 million voluntary recalls. That means one in four vehicles on the road currently have an open recall.

Women in Automotive Support Northwood Students

Attending the WIA June Summer Conference will be several students from the Automotive Marketing and Management program including Northwood student Isabelle Leach who will be receiving the scholarship.

Luxury Auto Group Test Drives Messenger Ads to Push Courtesy Vehicle Sales

How can a dealership drive sales using Facebook Messenger ads and virtual BDC operators? It is no surprise that advertising with a direct messaging component would have great success. Messenger ads are one of the most effective ways to open a conversation with a potential customer lead.

Podcast: Your Dealership’s Third-Party Data

Courtney Evans, VP of Product for Affinitiv, joins us to discuss getting the most from your dealership’s third-party data.