Did Video Really Kill the Radio Star?
Dealerships need to take advantage of radio’s capability to interact with a mass audience and deliver messages in a personal way.
Car Wars Protects Businesses From Spam Call Surge During Mid-term Elections
As an industry leader in business telephony solutions, Car Wars leverages machine learning and proprietary algorithms to stop spam before it even reaches a business’ lines.
Are You Branding the Wrong Message?
This is a cautionary tale of what can go wrong when you want to send a message to the customer about what a great place this is to do business, but the consistency of that message is never followed through and it ends up doing more harm than good.
Top 5 Video Marketing Myths Busted
In virtually every industry, the use of video marketing has skyrocketed in the last few years. Auto dealers have been slower to adapt, but the majority have tried video marketing with varying degrees of success.
3 Rules for Profitable Service Marketing
Want an ROI that will produce for you the record profits that you deserve? Follow these three rules.
Car Wars Acquires Vistadash to Amplify Transparency in Automotive
The inventor of Dynamic Number Insertion (DNI) has acquired one of the industry’s top marketing analytics providers to present dealers with holistic and actionable insight.
Lead Generation in Your Physical and Digital Storefront
As we all know, the advent of digital marketing and internet advertising has changed the game when it comes to lead generation. Today, car shoppers have a nearly infinite amount of information available at their fingertips, leading to a much savvier and more informed customer base.
CarMax Launches Recruitment Ad on National Television: What Dealers Can Learn
While not every business has the resources to air a recruitment ad on national television, a lot can be learned from this recent campaign.
Who is Branding Your Message?
Often, a business that is part of a franchise will have trouble carving out its own niche. Usually it is the company selling the franchise that is responsible for developing the branding message for all the franchisees. The automobile industry might be the exception to the rule.
New 28-Inch Big Gift Car Bows Introduced
This new style of car bow closely resembles a jumbo-sized version of the popular “star bow,” which is commonly used to top off small-sized gifts.
AutoLoop Wins 2018 Tampa Bay Tech Award for Best Workplace Culture
Besides producing industry-leading automotive software, the company has also created a unique workplace that recognizes and incorporates the value of play.
Putting It All Together: Artificial Intelligence 101
Everyone knows that AI is the future. It will drive us around in our cars, predict the next natural disaster and find the cure for cancer. But what can AI do right now to make our lives easier?
