Outsell, which offers AI-driven marketing automation platform for the automotive industry, announced that it was honored with two sought-after industry awards. Outsell won the 2019 Automotive Website Awards (AWA) for Marketing Automation and with agency partner DSplus, was named the winner of the Summit Marketing Effectiveness Award (MEA) for the 2018 Toyota CH-R Launch Campaign powered by the Outsell platform.
Brian Pasch of PCG Companies announced that Outsell won a 2019 AWA Award in the Marketing Automation category for their Outsell 5.2 platform. Outsell’s marketing automation platform driven by artificial intelligence increases customer engagement and drives more revenue by transforming how dealers engage with customers and prospects throughout their individual lifecycles.
Outsell launched at NADA 2019 a major update to its flagship platform. Outsell 5.2 includes new features that make it not only the best solution for managing and optimizing cross-channel marketing campaigns, but also greatly enhance auto marketers’ ability to create and share engaging content to increase customer retention and ultimately sales, the company said.
The 2018 Toyota CH-R launch campaign was honored with a Summit MEA Platinum level award in the category Consumer Integrated Campaign. The campaign was designed to create awareness, encourage test drives and drive sales for 200+ participating Toyota dealerships throughout North America.
The Summit Marketing Effectiveness competition recognizes marketing campaigns in 20 categories that change, influence or reinforce a target audience’s knowledge, attitudes or beliefs. There were more than 1,400 submissions in this competition from 10 countries, approximately 9 percent of the entries were awarded and 3 percent received Platinum status.
“Thank you again PCG Companies and Summit International for recognizing Outsell,” said Michael Wethington, president and CEO, Outsell. “Our goal is to help automotive dealers transform their marketing, and I am pleased to see we’re hitting all the marks. The Toyota campaign we developed with our agency partner is a perfect example of a well-executed marketing communications plan that leverages the power of our AI-driven platform.”
2018 Toyota CH-R Launch Campaign
Outsell and DSplus devised a multi-step, individualized cross-tier marketing campaign that was central to the launch, and provided dealers with templates and directions, which meant very little work for the dealers. For several months prior to the launch, each dealer sent teaser emails regarding CH-R in order to gather behavioral data and measure interest in the new 2018 model. The company reports that the results were impressive: more than 200,000 consumers interacted with the CH-R launch emails and microsite, moving thousands of CH-Rs off the lot for participating dealers, resulting in close to $1 million in sales. To view the award-winning campaign, visit 2018 Toyota CH-R Launch Campaign (https://prezi.com/cmuejchiplxm/c-hr-launch/?utm_campaign=share&utm_medium=copy).