PCG Digital Makes Big Changes At The Top
Denise’s leadership skills and enthusiasm for Digital Marketing have helped her guide the PCG Digital team to provide excellent services for their current partners.
Step Up Your Marketing Game
When finding unique and creative ways to promote your business, the possibilities are endless. Thanks to the expanding world of technology, you can market across the World Wide Web through social media and inventive websites that can do the hard work of showcasing your inventory for you.
Investing in Programmatic Media
It should come as no surprise that sales are down this year, per sales reporting from major manufacturers. This makes an efficient, lean marketing budget more important than ever.
3 Strategies to Benefit from ‘Bricks and Clicks’ Retail Convergence
Employing these three strategies will go a long way to help dealers reap the full benefits of the unstoppable marriage of physical retailing in the showroom and the explosion of digital online retailing.
Affinitiv Appoints Kevin McShane as Chief Revenue Officer
McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted in marketing technology.
Are Your Videos Relevant?
One of the most overlooked aspects in a video marketing strategy is the ability to capture data from current customers and prospects based on their video viewing habits. With this data you can generate relevant, targeted video messages that appeal to individuals based on their interests and online browsing activity.
Podcast: Driving Automotive Sales
Richard Brauns joins us to discuss what drives automotive sales.
How to Create Your Own Facebook Ad Campaigns and Get Stellar Results
Facebook Ads can be an effective advertising tool to drive low-cost web traffic and leads for auto dealers.
Ruthless Marketing: Schomp Automotive Group
Schomp Automotive Group wasn’t content to sell cars the same way as their competitors. See how they’ve structured their marketing efforts to better connect with both new clients and established customers by taking into account the changing ways they prefer to shop.
3 Must-Haves for Your Dealer Video Ad
You already know video ads can help you stand out in a busy media landscape — but they’re quickly becoming the baseline for engaging with your customers. Don’t settle for checking the box. Whether you’re making Facebook ads, TV commercials or anything in between, here are three important must-haves that you might not have thought of.
Service Retention: Highly Effective Digital Marketing for the Service Drive
Service has many more opportunities to work with the customer than any other department in the store. That said, everyone should see how important it is to design a program to create long-term loyalty and retention.
Is That a Dollar Store, an Online Retailer or a Dealership? Can You Customers Tell the Difference
Digital retail service providers sell dealers on their services by claiming to have a unique and perfect digital retail experience. The thought is that this is what online consumers expect after using Amazon for retail purchases. Why then do these providers pretend that the in-store experience for retail auto sales should be cookie cutter and dry?
