Get Involved in Your Community in a Big Way
Dealership marketing is more complex now than ever before. Many questions must be considered, such as, “Is traditional marketing dead or is digital overcrowded and overpriced?” “Should we use direct mail or not?” “Do customers even need to see a beautiful building and a clean lot packed with desirable inventory anymore?”
Videos + Data Integration = Strategic Advantage
The real problem with a majority of dealerships’ video marketing strategies is that they use multiple video products from multiple vendors, all used for a single purpose and hosted on several different platforms, with no communication or integration between those hosting platforms.
The Automated Future of Video Advertising
Skip. The button most people hit so they can ignore the ad and go straight to the YouTube video they wanted to watch. But what if that ad was customized to every unique viewer with the current offer available at their local dealership for the exact car they were just shopping for?
Start Using the Right Data to Target Customers
Data-as-a-service companies are enabling brands to engage with people exactly when they are shopping: to understand their behavior, their desires and to be able to make the right offer at the right time, in real time.
6 Key Strategies to Increase Your Dealership’s Sales Efficiency
While it hasn’t been a banner year for many car dealerships in the U.S., some brands are doing well, and some dealerships are bucking the trend with robust sales figures. The more successful dealerships have one thing in common: both their operations and marketing are firing on all cylinders.
Mobile or Desktop? Which Ads Should Dealers Focus On?
With collection ads, retargeting ads and custom landing pages, how’s a dealer supposed to decide between mobile and desktop in a digital marketing strategy that will assist in month-over-month increased sales?
GSM, An Automotive Marketing Company Releases Digital Marketing powered by AMP
GSM’s Digital Marketing includes Artificial Intelligence (AI) for automated, round-the-clock campaign and budget optimization, custom campaigns using data and predictive analytics, and advanced targeting technology.
TAGRAIL Announces the Addition of Agile Marketing Features to its Digital Retailing Platform
The TagRail platform includes modules to help dealers better manage workforce dynamics, engage customers and improve workflows through the dealership.
How to Retain Customers for Life
In a perfect world, all customers would come back for service for life. Here’s how to design a marketing plan that will increase service absorption and make up for a sales slowdown in any dealership.
Digital Retailing — Make Your Marketing Agile
A marketing layer that works alongside the digital retailing suite can help automate some of time-consuming lead qualification process and bring efficiencies to the sales process.
How You Can Maximize Your Ad Dollars Through a New Digital Approach
Why are you spending so much money on digital advertising? Here’s how you can increase your return without spending a dollar more on marketing.
How to Get Buy-In for New Dealership Solutions
There’s no denying that technology of all kinds is changing faster than we can keep up. That’s why decision makers may be skeptical of purchasing any kind of technology for the dealership. So, what do you do when you want to implement a new solution and need to get the decision maker on board?
