PCG Digital Makes Big Changes At The Top - AutoSuccessOnline

PCG Digital Makes Big Changes At The Top

Denise's leadership skills and enthusiasm for Digital Marketing have helped her guide the PCG Digital team to provide excellent services for their current partners.

With new leadership, the digital agency seeks to streamline client partnerships and further identify its brand.

PCG Digital is proud to announce that as of recently, Denise Casagrande, former VP of Marketing, has been promoted to President and COO of the agency.

Starting in 2015, Denise led the Social Media department and was promoted to VP of Marketing in late 2018. Acting in that role, she successfully orchestrated the PCG Digital rebrand. Her biggest accomplishment thus far has been seeing the growth in ad spend the clients have invested into Facebook advertising. By developing and producing The Automotive Social Media Sales Funnel in 2017, the PCG Digital clients have truly come to find their brand voice and display it properly across Facebook.

In 2018, Denise became an international speaker of Digital Marketing when she educated attendees at the World Shopper Conference in Estoril, Portugal. Prior to this achievement, she had been educating dealers all over the United States at numerous events. Helping businesses’ find their brand voice is Denise’s passion. Her book ‘Can You See Me Now?’ will take readers on a journey to find and promote their brand voice through digital.

Denise’s leadership skills and enthusiasm for Digital Marketing have helped her guide the PCG Digital team to provide excellent services for their current partners.

“I’m incredibly excited about this momentous transition for our digital agency,” said Brian Pasch, founder of PCG Digital. “Denise’s loyalty to our company blended with her knowledge of digital marketing will help PCG Digital thrive from the brand level all the way up through the product and company culture. She is a great representation of our mission, and she has our full support to lead the internal team and our current partners.”

Others within the company share a similar excitement about Denise’s new position.

“I’ve watched Denise shine in every position she’s held here, and that’s what makes me so confident in her abilities to internally lead our team,” said CEO Glenn Pasch. “We’re optimistic about the continued success of PCG under Denise’s guidance.”

Links:
PCG Digital

You May Also Like

F&I Survey Shows Generational Differences in Research, Shopping

Price, availability and budget remain top of mind for consumers, but convenience in research and selection are growing in importance.

Protective Asset Protection, a provider of F&I programs and services, announced the results of a recent survey conducted to better understand consumer perspectives on automotive F&I products, as well as the factors that impact F&I purchase decisions when shopping for a vehicle at a dealership.

Impel Adds WhatsApp to AI-Powered Platform

Integration enables global auto retailers and OEMs to deliver AI-powered omnichannel experiences, encompassing the messaging platform.

Proactive Dealer Solutions Achieves Multiple Compliances

Certification is part of the company’s mission to deliver exceptional service while maintaining a secure environment for all client data.

U.S. Automobile Dealer Sentiment: Dealers Remain Pessimistic, Cautious

Cox economists note that dealer sentiment is likely worse than actual market conditions, stating that while profits are down from all-time highs, they still believe the dealer business is healthy.

Benchmark Data Suite Unveils Benchmark Alert System

This innovative system delivers real-time, actionable insights to enhance dealership performance and accountability.

Other Posts

Reynolds and Reynolds Donates $5 Million to Northwood University

The donation will help fund the construction of the new Center for Automotive & Mobility Studies at Northwood University.

Alan Jay Wildstein Donates $5 Million for Historic Project

The new facility at Northwood University will house a new Center for Automotive & Mobility Studies (CAMS).

Manheim Launches 4 Star Auto Auction in Alabama with TR Group

Manheim’s new fixed mobile site offers local dealers convenient access to needed inventory in Valley, Alabama.

FrogData Unveils Major AI Factory Upgrade

The upgrade aims to revolutionize automotive retail operations in used car pricing, service management, and negotiation strategies.