With new leadership, the digital agency seeks to streamline client partnerships and further identify its brand.
PCG Digital is proud to announce that as of recently, Denise Casagrande, former VP of Marketing, has been promoted to President and COO of the agency.
Starting in 2015, Denise led the Social Media department and was promoted to VP of Marketing in late 2018. Acting in that role, she successfully orchestrated the PCG Digital rebrand. Her biggest accomplishment thus far has been seeing the growth in ad spend the clients have invested into Facebook advertising. By developing and producing The Automotive Social Media Sales Funnel in 2017, the PCG Digital clients have truly come to find their brand voice and display it properly across Facebook.
In 2018, Denise became an international speaker of Digital Marketing when she educated attendees at the World Shopper Conference in Estoril, Portugal. Prior to this achievement, she had been educating dealers all over the United States at numerous events. Helping businesses’ find their brand voice is Denise’s passion. Her book ‘Can You See Me Now?’ will take readers on a journey to find and promote their brand voice through digital.
Denise’s leadership skills and enthusiasm for Digital Marketing have helped her guide the PCG Digital team to provide excellent services for their current partners.
“I’m incredibly excited about this momentous transition for our digital agency,” said Brian Pasch, founder of PCG Digital. “Denise’s loyalty to our company blended with her knowledge of digital marketing will help PCG Digital thrive from the brand level all the way up through the product and company culture. She is a great representation of our mission, and she has our full support to lead the internal team and our current partners.”
Others within the company share a similar excitement about Denise’s new position.
“I’ve watched Denise shine in every position she’s held here, and that’s what makes me so confident in her abilities to internally lead our team,” said CEO Glenn Pasch. “We’re optimistic about the continued success of PCG under Denise’s guidance.”