What to Look for in a Digital Retailing Solution
Dealers should be aware that some third-party solutions are designed to cut your dealership out of the process with a model that allows customers to build their own deals on a Website (not your Website), then essentially sells you the “deals” as leads.
Dealer Marketing Performance Metrics: How to Tell What’s Working
Every one of your marketing channels is raising their hand on linked sales saying, “Me, me, me, I get the credit!” If they can’t prove a direct sale, vendors should at least be able to prove influence.
Podcast: Building a Dealership for the Future
Chris Lee, general manager of McCarthy Chevrolet, speaks with us on how to build a dealership to take on the future. mccarthychevyls.com
What’s The ROI on my Digital Advertising?
We have different piggy banks in the automotive industry. Dealers need to deposit local, profitable sales and service transactions into their piggy banks to measure growth and success. I wrote this article in hopes of gaining feedback and insight on a subject where I believe our industry could improve.
In a Jetsons’ World, It’s the Flinstone Mentality That Will Win
But as we continue to try to keep up with constant innovation and make sense of this whirlwind of information, a lot of us have forgotten the most important part of our business: relationships.
Mastering Marketing for Your Community
The idea of marketing is quite complex. It may be best to describe advertising as a perception. Regardless of the direction you are headed with your message, be cautious that you are branding your business and dealership. Keeping the theme consistent is best so that one does not confuse the audience and ensures the message you want to convey is the content you deliver to the future customer.
Sales Tips for Email Marketing
You’ve captured my attention, made me stop browsing my emails and I think I’m interested in the cars you’re selling. Now what? Is it time sensitive? Do I need to download something? Make an appointment? Tell me plain and simple what to do next.
Challenging Myths: Auto Dealership Lead Performance Reports
While doing research for an upcoming book, I asked marketing managers and GMs how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month are the ultimate KPIs, many dealers have flat-to-declining sales.
Digital Marketing Is a New Tradition
Digital marketing is part of the tradition now. Embrace the advantages that it brings. Welcome it to the fold and let it help spread your message to more consumers than ever.
Understanding Millennial Shoppers: How Digital Messaging Gets Gen Y Into Your Dealership
If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.
New Vehicle Sales Up 11%
The dealership’s digital results have been impressive, as well. In February 2017, when Team Velocity first came on board, the store had an 8 percent conversion rate, with 175 total conversions. In August, those numbers have jumped to 15.28 percent, with 609 total conversions.
Are My TV Ads Generating Online and Offline Conversions?
In May 2017, Google announced a new product called Google Attribution 360, based on technology the company acquired in 2014 when it bought Adometry. I haven’t had the opportunity to see the product live, but it promises to close the data gap to help business owners determine which marketing investments are working for them. According
