Service Retention: Highly Effective Digital Marketing for the Service Drive
Service has many more opportunities to work with the customer than any other department in the store. That said, everyone should see how important it is to design a program to create long-term loyalty and retention.
Setting Up Your 2019 Automotive Digital Marketing Strategy for Success
This is it: 2019 is here! It’s time to get digitally organized.
Podcast: Meeting Customers’ Expectations in a Digital Era
Lori Wittman, senior vice president of dealer software solutions for Cox Automotive, joins us to discuss how dealerships can meet rising customer expectations in a digital era.
What’s Your Customer Data Worth?
Your database is more than a receptacle for customer records. It’s a strategic asset that can be used to identify and communicate directly with the most valuable customers in your PMA, which in turn will significantly boost your gross revenue and profits.
What’s Your Customer Data Worth?
Your database is more than a receptacle for customer records. It’s a strategic asset that can be used to identify and communicate directly with the most valuable customers in your PMA, which in turn will significantly boost your gross revenue and profits.
Lead Generation in Your Physical and Digital Storefront
As we all know, the advent of digital marketing and internet advertising has changed the game when it comes to lead generation. Today, car shoppers have a nearly infinite amount of information available at their fingertips, leading to a much savvier and more informed customer base.
Discovering Digital Retail Success
As the momentum behind digital retailing in the auto industry began to pick up speed a few years ago, Stephen Taylor Jr. and his father knew the time had come.
Lead Generation in Your Physical and Digital Storefront
Clear time frames or mileage for scheduled maintenance will put a clear idea expectation in the customer’s head on what your service department can provide for them.
Manheim Ramps Up Investment to Deliver the Digital Marketplace of the Future for Buyers and Sellers
Online inventory channels help dealers and commercial sellers develop more cost-effective wholesale operations, reach broader audiences and increase their satisfaction with transactions.
5 Ways to Keep Your Physical Dealership Relevant in a Digital World
You might be surprised to learn that in the wake of digital retailing, customers’ desire to skip the dealership entirely is actually a myth.
Digital Trust: Your Key to Long-Term Success
The digital marketing landscape is a rapidly changing one. Today, the modern shopper is armed with more intel and research on retail products and services than ever before.
The Elephant in the Digital Showroom: The Sales Process Evolution
Each modification to your sales process can be tested and fine-tuned one at a time to meet your needs. The important thing to keep in mind is that buy-in is an absolute requirement.
