digital Archives - Page 6 of 6 - AutoSuccessOnline
Traditional Versus Digital: The Debate Stops Here

“But we now live in a world where a majority of consumers spend a majority of their time online and that’s where smart marketers, and their budgets, should be as well.”

Wild West Days Are Back

Many dealers dipped their toe into Facebook ads with a tiny $500 or $1,000 spend and decided it was not for them. How many cars would you have sold in the 1990s with a $500 spend in direct mail or newspaper ads?

Historic Opportunities: Advertising Has Evolved — Have You?

Through most of American history, people got their news from a newspaper and that’s where auto dealers, desiring to reach this audience, placed their advertising. Radio then came along and grabbed a slice of the public’s attention and dealers followed suit. Later, with the addition of television to American homes, dealers were able to show

Morgan Auto Turns Up Sales by Tuning Up Internet Lead Conversion

The Florida-based dealership chain posted an impressive 2.2 percent increase in same-store sales last year, handily beating the mere 0.3 percent growth for the industry.

That organic growth came at a time when Morgan was aggressively buying and consolidating other dealerships to make it one of the fastest-growing dealership chains in the country.Morgan leaped 29 rungs on the Automotive News Top 150 Dealers list this year, clocking in at No. 49 (the first time it cracked the top 50). New unit sales soared 45 percent last year, with total sales projected to hit $1.45 billion this year.

Solving the Automotive Digital Marketing Puzzle: Budgets, Inventory and Funnels

As a kid, I remember it taking me about an hour and a half to solve the original Rubik’s Cube. It was deductive “if-then” reasoning that got me through that task then and still guides me today. I’ll admit, though, that it sometimes takes me longer than an hour and a half to solve some of today’s automotive digital marketing puzzles (wink, wink).

SEO and SEM: Working Better Together

With the ability to create a full encompassing digital strategy that is effective and trackable, my hope is that dealers will begin to see how spending their advertising dollars should change to meet consumer behavior using data.

Get Your Blogging on Track With the Three B’s of Blogging

If you’re already blogging for your dealership, great! But are you doing enough to make it memorable to your customers? I came up with some rules for quality blogging that will help you break the viral content cycle and turn your blog into a real marketing tool.

Building Today’s Communication Tool Box

The ways in which we communicate are ever changing, and that means thriving businesses must always be on the lookout for ways to update and clean out their communication tool boxes.