Strategies for Dealer Success Amid Inventory Shortage
Beyond dealerships’ physical inventory, new lead generation and audience creation online will be essential for combatting current supply constraints and increasing profitability.
3 Birds Marketing Wins Top Marketing Effectiveness Award for Summit International MEAs
3 Birds Marketing LLC won a Silver 2020 Summit Marketing Effectiveness Award for its “In This Together” campaign, recognized for successfully steering opportunity and resilience for automotive dealers in response to COVID-19.
Webinar: Effective Marketing During Uncertain Times
Learn how to market to prospects with the right message at the right time, and much more!
Keys to Implementing Digital Retailing at Your Dealership, Part 2
Leverage the digital transparent experience and allow the consumer to utilize the solution in the showroom.
Advanced Data Insights Provide Targeted Marketing & Fraud Protection
Because of the increased time spent online, dealers and lenders must target their promotions and messages earlier on, and in a more personalized way that uniquely speaks to each shopper individually.
Modal Announces VP of Marketing to Appear on Leadership Panel at Reuters Automotive Retail 2021
Brandee Sanders, the company’s Vice President of Marketing, will speak at Reuters Automotive Retail 2021.
VinSolutions Introduces Marketing Platform to Help Dealers Take Charge of Campaigns
Automotive marketing platform uses automation and ai to help optimize marketing efforts across dealership departments.
How Does the Pandemic Change Dealer Marketing?
The move to a stronger online strategy in 2020 provides marketers with the opportunity to further elevate their marketing efforts.
Cultivating the Customer Experience
Loyal customers are at the heart of every successful dealership. Charles Daher Jr. and the team at Commonwealth Auto Group cultivate the customer relationship with marketing technology that creates a personalized experience for every customer.
Podcast: Marketing Trends
Aharon Horwitz, CEO of AutoLeadStar, discusses trends and strategies for the next phase of automotive.
Drive, Measure Dealership Traffic with VDX.tv, Urban Science
The Urban Science DataHub data is sourced directly from the OEM and can be matched to create targetable segments and provide measurement solutions.
LotLinx Reports on Dealer Marketing Choices during Pandemic
A recent LotLinx analysis found that SEM marketing for new vehicles is even higher than used, despite inventory shortages.