Podcast: Race to the Bottom
Jim Binkley of Binary Automotive Solutions talks about how dealers can keep from “racing to the bottom” with successful marketing strategies.
Looking to Bounceback? Focus on Meeting Customers’ Emerging Needs and Pent-Up Demand
It’s critical to evaluate who has and hasn’t suffered intense economic damage as a result of COVID-19, and to begin devising marketing and incentives that will appeal to each segment specifically.
3 Ways to Connect with Customers Using Video
It’s never been more important to personally connect with your customers, and video one of the best mediums for making these connections last.
Navigating the Pandemic and Beyond; Data is Key
With less than 20% of respondents re-enter in the car buying market, it may not be cost-effective to resume marketing strategies that were in place prior to the pandemic.
PureCars’ Meridian Automotive Marketing Platform Receives Digital Advertising Certification for Porsche Dealer Program
Dealers participating in the program enjoy a discounted fees rate, access to Porsche funds for their media spend, greater alignment with OEM campaigns and incentives and OEM support.
Podcast: Bringing the Showroom to the Customer
Kevin LeSage joins us to discuss bringing the showroom to the customer in the age of the coronavirus.
The ‘New’ CX
Now is the time to create a process that gives you a second way for people to buy a vehicle from you well after your showroom is fully open and people come in at will.
Honda Selects Dealer Inspire as Website, Technology Platform Provider for US Dealerships
Dealer Inspire’s advanced website platform is the core of its connected ecosystem of solutions that make automotive retail faster, easier and smarter from search to signature.
OEC Provides Mazda Mechanical Parts Marketing Program
The RepairLink solution allows participating Mazda dealers to offer competitively priced OEM parts to the more than 40,000 repair facilities actively using the platform to search for and buy parts each month.
Binary Auto Solutions Supports Dealerships with Free Marketing Services
Through the marketing support campaign, dealerships can call upon Binary Auto to help with design support for marketing or advertising campaigns at no cost to the dealership.
Binary Automotive Solutions Offers Free Marketing Resources to Support Dealerships during COVID-19
Under the terms of the new program, any dealership in the U.S. can call upon Binary to help with design support for marketing or advertising campaigns at no cost to the dealership.
Video: PureCars – Better Together
Putting dealers first by focusing on developing technology that helps dealers dominate digital, and we pair that with the best talent to drive strategy.